CSM Live tasked by Formula E to develop non-PVC material to reduce plastic production and waste The ABB FIA Formula E Championship is rolling out revolutionary new sustainable branding and trackside signage at race events, working together with global branding supplier CSM Live - using non-PVC ... read more
Member News
Epic journey of two Beluga Whales to be photographed by Olympus brokered by Reg & Co
Olympus to photograph the epic journey of two Beluga whales to the world’s first open water whale sanctuary Professional photography brand Olympus becomes the official photography partner working with SEA LIFE Trust on the ground-breaking project which will see two beluga whales, Little Grey and ... read more
OVO Energy Tour Series brings elite cycling back to historic Brooklands circuit
A century on from holding the first mass start cycle events on the famous Brooklands circuit, the OVO Energy Tour Series will bring elite men's and women's racing back to the historic Surrey venue this May. Saturday 25 May will witness the Grand Final of Britain’s leading televised cycle race ... read more
Under Armour launches its latest product range, UA RUSH. Scientifically Tested. Athlete Proven
From the brand that first revolutionised the athletic wear market in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game by introducing responsive textiles and gear, scientifically designed to enhance performance by recycling the body’s energy ... read more
Under Armour welcomes Mick Schumacher to its formidable global athlete roster
This new signing will see the 20-year old Formula 2 driver join the likes of Anthony Joshua, Stephen Curry & Lindsey Vonn in UA’s star-studded roster. Having already made a name for himself as one of the world’s best young drivers, the German will now work alongside Under Armour in his ... read more
Team GB Hopefuls Supported by IOC Olympic Solidarity
With the Tokyo 2020 Olympic Games just over a year away, the British Olympic Association has been working with the IOC and the Olympic Solidarity programme to support athletes on the road to Tokyo. The IOC’s Olympic Solidarity programme is in place to assist elite athletes in their preparation ... read more
Lagardère Sports Poland Becomes an Official Marketing Partner of KSW Federation
Global sports marketing agency Lagardère Sports has established a partnership with one of the biggest Mixed Martial Arts (MMA) federations in the world - KSW. As their exclusive marketing partner, Lagardère Sports Poland will be responsible for attracting ... read more
DataPOWA Ltd, the AI technology firm delivering POWA index, announces the appointment of Ian Penrose as Non-Executive Chairman
DataPOWA Ltd, the AI technology firm delivering POWA index, the world’s first data-driven, real-time sports sponsorship valuation engine, is pleased to announce the appointment of Ian Penrose to the new role of Non-Executive Chairman, and he will join the company's board with immediate ... read more
Under Armour Opens EMEA Headquarters in Amsterdam
Under Armour has officially opened its new EMEA Headquarters in Amsterdam, following a launch event for members of staff, attended by Founder and CEO, Kevin Plank, senior executives, and Under Armour athletes. The new 4,800m² office, situated in the iconic Citroën Building in the city’s Olympic ... read more
Volvo Car UK proud to become Official Vehicle Partner of British Triathlon
· New Volvo sponsorship announced today at the 2019 Triathlon Show· Volvo to supply official vehicles for key triathlon events around the UK and to support the work of British Triathlon officials· Volvo and British Triathlon share common values, including care for the ... read more
Belgian Sponsorship Awards: ING and AG Insurance big winners at the ceremony!
ING won the "Best of Belgium" trophy for its "ING Red" project at the Belgian Sponsorship Awards, held yesterday in Brussels. Thanks to this award, ING will have the privilege of representing Belgium at the next "Best of Europe Award" organised by the European Sponsorship Association (ESA) in ... read more
British Rowing’s Director of Performance reveals SAS Ranking Points Index could help deliver future Olympic success
British Rowing Director of Performance Brendan Purcell has claimed the new SAS Ranking Points Index could help identify future Olympians. The SAS Ranking Points Index has been created to help create closer, fairer and more exciting racing for all rowers in England. By accommodating all styles ... read more
rEvolution Hires Nathalie de Regt and George Gilmore
rEvolution expands its international business development team to continue growing its global presence rEvolution, the integrated global sports marketing agency, expands its international sports marketing presence with the hiring of two new team members for its London office. Nathalie de Regt ... read more
Synergy to Rebrand as ENGINE Sport
ENGINE’s restructure sees Synergy rebrand as ENGINE Sport Sports and entertainment marketing agency Synergy, part of ENGINE, will rebrand to ENGINE Sport, effective immediately. Synergy is one of the UK’s most respected and enduring names in the sports industry. A proven pioneer in ... read more
Limar Unveiled as Official Helmet Partner of the OVO Energy Tour Series
Award-winning manufacturer Limar have today been unveiled as the Official Helmet Partner of the OVO Energy Tour Series, which returns for its 11th edition in May. Launched in Italy in 1986, Limar are famed for creating the Ultralight+, the lightest bike helmet in the world. This partnership extends ... read more
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