Sine Qua Non continues to build momentum into 2019 as it helps clients capitalise on the opportunities presented by digital communications and sport Experienced leaders Andy Westlake and Keith Taylor join advisory boardAlliances with The Exordium Group and SpeedShare provide truly global ... read more
Member News
Under Armour is Going to Space
Under Armour Teams with Virgin Galactic to Design Technical Spacewear and Astronaut Performance Program "When I first looked back at the Earth, standing on the Moon, I cried." - Alan B. Shepard Jr., Commander, Apollo 14 In the 1960’s, pop culture declared space “the final frontier.” ... read more
Two Circles strengthens North American business with LA opening
Data-driven sports marketing agency Two Circles today officially opened its second office in North America, adding to its East Coast (New York) operation with a new permanent presence in Los Angeles. Two Circles is WPP’s sports rights-holder-facing agency globally, and sits within WPP subsidiary ... read more
QPR & Ticketmaster Deliver Mobile Ticketing First for UK Sport
QPR offers fans in-app mobile ticketing in partnership with Ticketmaster Sport. First UK football club to integrate new mobile ticketing technology that allows tickets to be transferred between operating systems. New technology features a host of anti-tout mechanisms. Improves stadium ... read more
1 in 2 sponsors to up their game in 2019: ONSIDE
In the face of economic uncertainty, 1 in 2 sponsors in Ireland are planning to increase their spend on sponsorship in 2019, fuelling an Irish Sponsorship market that is set to grow by 11% to €226m in 2019, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ... read more
Nielsen Sports win MIA Service to the Industry Award
On Thursday 10th January, the Motorsport Industry Association (MIA), held its annual Awards ceremony at the NEC, Birmingham. It’s with great delight that we’re able to announce Nielsen Sports has won the MIA Service to the Industry Award. The MIA is the world’s leading trade ... read more
The League of Legends European Championship and Lagardère Sports enter exclusive multi-year partnership
Lagardère Sports, a leading sports marketing agency, announced today that they have signed a multi-year partnership with the League of Legends European Championship (LEC). The strategic partnership is centred around the commercialisation of the newly established LEC, the official governing body ... read more
Limelight Sports appoints Innovation Director
Steve Dews has been appointed Innovation Director at Limelight Sports, the agency of the Active World. Dews, who has been at the agency for 9 years, will be responsible for the creation of innovative technology solutions for clients, as well as further developing the businesses’ digital capacity and ... read more
Third Sponsorship Forum in Moscow
The third RUSSIAN SPONSORSHIP FORUM was held in Moscow at the end of November 2018, and also attended by ESA Chairman, Andy WESTLAKE. The Russian Sponsorship Awards 2018 was held at the end of the Forum. BeelineUP was chosen as the best Sponsorship Project of the Year and will represent Russia at ... read more
12th Men’s World Floorball Championship uses 12 Fan Zones to Beat Ambitious Attendance Target
The 12th Men’s World Floorball Championship took place 1st-9th December 2018 in Prague. The bi-annual event was loaded with high expectations as the local organizing committee (LOC) had announced its ambitious targets to beat all previous attendance records. To the delight of the International ... read more
National Lacrosse League appoints Two Circles to drive business growth
Award-winning sports agency to support NLL in new data-driven approach The National Lacrosse League (NLL) has entered a new partnership with Two Circles that will see the data-driven sports marketing agency help the League drive growth across its business, with a specific focus on game day and ... read more
Brabham Automotive partners with CSM to lead on PR and Communications
Brabham Automotive, the Australian high-performance car manufacturer, has partnered with CSM Sport & Entertainment (CSM) to manage its global PR and Communications for its pioneering BT62 supercar. CSM will be responsible for all proactive and reactive PR outreach, with a focus on generating ... read more
Vodafone finish sponsorship year on a high
Buoyed by an historic 2018 for Irish Rugby, Vodafone has topped the league of Ireland’s most appealing sports sponsors overall among Irish adults for Q4 2018, while Autumn Series sponsors Guinness achieved its strongest performance since Q1 2016, according to new research by sponsorship consultants ... read more
CSM Sport & Entertainment appointed to bring Major League Baseball to London
Mitel & MLB present London Series 2019 will see the Boston Red Sox & New York Yankees play a two-game series at London Stadium on June 29-30, 2019 CSM Sport & Entertainment (CSM) has been appointed to support Major League Baseball (MLB) as it takes regular season baseball to Europe ... read more
US brand experience agency RedPeg launches in Middle East
RedPeg based in Washington DC launches in Dubai The Washington DC based Brand Experience agency RedPeg has launched in the Middle East as part of their expansion plans. Under a new partnership, RedPeg Middle East will join the stable of marketing and media businesses that belong to W Ventures. ... read more
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