Following a competitive pitch process, FleishmanHillard and Tie Break Tens will partner on an integrated approach to raise the brand and social profile of the quick-fire tennis format in the UK and globally. FHF will immediately begin support of Tie Break Tens across all social channels and digital ... read more
Member News
Limelight Sports adds three of UK’s biggest participation events to its portfolio
Limelight Sports, the agency of the active world, is taking over the running of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event from 2019. The events are being licensed by owner IMG, a leading sports, events, fashion and media ... read more
Barclays Named Official Banking Partner Of The RPA
Barclays has today been named the official banking partner of the Rugby Players’ Association (RPA), signing a three-year partnership. The multi-year deal will provide all RPA members with a dedicated banking service assisting with their retail banking needs. In addition, new members arriving from ... read more
Sky Sports and European Tour extend partnership
The European Tour and Sky Sports extend their partnership until at least 2022 The agreement will see the biggest and best events from the European Tour broadcast exclusively live across Sky Sports’ platforms, including The Ryder Cup in 2020 and 2022 Sky Sports and the ... read more
Matt Lucas and Reverend Richard Coles to bring effectiveness to life at EffWeek 2018
Actor Matt Lucas and journalist Reverend Richard Coles join an illustrious panel of agency and brand speakers at EffWeek 2018. Former Little Britain star, Lucas, will discuss how to create and develop characters while Radio 4’s Reverend Coles will explore his cultural journey from musician to ... read more
UNITED BY THE GRIT AND GRIND OF TRAINING – Under Armour announce their latest training campaign story: ‘WILL MAKES US FAMILY’
Training means something different to everyone, but lays the foundation for excellent performance no matter the sport or fitness goal. Under Armour’s DNA is rooted in training and this new global Train campaign, “Will Makes Us Family,” is Under Armour’s modern expression of training and its ... read more
OPRO announce partnership with Wrestling Canada Lutte
OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, announced an official partnership with Wrestling Canada Lutte, the national governing body for Olympic style wrestling in Canada. The long-term deal will see OPRO provide mouthguards to all national teams, in line ... read more
Sponsorship trailblazer Jackie Fast is announced as a candidate on BBC’s The Apprentice
Jackie Fast was announced yesterday alongside a new batch of ambitious entrepreneurs for the hit BBC realty TV show The Apprentice. Last year the popular show saw an average of 6.5m people tune into the final and is one of the highest rated reality TV shows in Britain. This is the first time in ... read more
Jackie Fast launches drinks brand REBEL Pi
Entrepreneur Jackie Fast announces the launch of her new drinks brand REBEL Pi, introducing rare Canadian ice wine to Britain After taking a year off following the sale of her successful sponsorship agency Slingshot Sponsorship to The Marketing Group and publishing her bestselling business book ... read more
OVO Energy Women’s Tour expands with sixth day in 2019
The 2019 OVO Energy Women’s Tour will feature six stages for the first time in the event’s history, giving cycling fans in Britain an extra chance to see the world’s best riders racing on UK roads. The prestigious event, launched by SweetSpot Group in 2014, will grow from its present five days ... read more
FleishmanHillard Introduces Next Generation of Global Sports Leadership
Agency Reimagines Sports Practice to Help Clients Drive Value for Investments, Responds to the Realities of Today’s High Stakes Reputation Environment Building on its long heritage of delivering impactful sports communications programs for brands, teams, leagues and governing ... read more
The Boat Race Appoints Mongoose
Following a competitive tender process Mongoose Sports and Entertainment has been appointed as the exclusive agency to help drive commercial success for The Boat Race through to 2021. The iconic London rowing event between Oxford and Cambridge is the second largest spectator event in British ... read more
Engine appoints Jim Moffact CEO, Europe and Asia Pacific
Global industry leader renowned for innovation and entrepreneurial mindset to lead the company in key growth regions Marketing and business transformation company Engine today announced the appointment of Jim Moffatt as CEO of the company’s Europe and Asia Pacific operations. Jim will join ... read more
Digital Sport and Sportradar partner to bring cutting-edge events to sports industry professionals
UK sports business publisher Digital Sport - part of the Snack Media family of titles - and leading sports data analysis company Sportradar have announced a partnership to bring cutting-edge events to industry professionals in central London this autumn. As the business of sport becomes ever more ... read more
Rugby in Africa: APO Group presents key facts and figures on “The Incredible Rise of African Rugby”
In 2017, growth in player registration in African nations (excluding South Africa) was 66%, against an overall global increase of 27% Rugby is developing at an unprecedented pace in Africa. The popularity of the sport is booming all over the continent, and APO Group (www.apo-opa.com), the leading ... read more
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