The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership. The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in ... read more
Member News
Momentum Sports merges into CAA China, further enhancing the agency’s sports offering throughout Asia
Momentum Sports, one of China’s leading sports marketing, brand consulting, and athlete representation companies, focused on traditional sports, eSports, and crossover entertainment, has merged into CAA China, it was announced today. Momentum Sports’ founder and CEO Mark Gao will work closely with ... read more
Coleen Rooney crowns local Warrington resident as the 2018 McDonald’s UK Football Mum of the Year
Helen Atkinson presented with award by the celebrity football mum-of-four during ceremony held at Wembley Stadium Helen Atkinson was named the 2018 McDonald’s UK Football Mum of the Year at a special ceremony at Wembley Stadium on Sunday, 5th August, held ahead of the Community Shield match ... read more
LeBron James and his new school in Akron – from promise to reality
The latest sport business article from ESA member NF Sport features LeBron James, the opening of his school in Akron and the reasons behind this choice. Read the full article here. ... read more
‘Test Experts’ Specsavers Reveal a Unique Look into England Cricketers’ Eyes
Jos Buttler, Jonny Bairstow & Stuart Broad take part in ultra-high res photo-shoot of their eyes during Specsavers’ sponsorship launch Batting for England requires incredible hand-to-eye co-ordination – and Specsavers have revealed a detailed never-before-seen look into the eyes of ... read more
Formula 1 Sponsorship is Moving Up a Gear – but who makes Slingshot’s Sponsors’ Podium?
Formula 1 sponsorship is moving away from traditional methods - so how is Slingshot's sponsors' podium capitalising on this? With its heady mix of speed, excitement, danger and competition set amongst the backdrop of a luxurious, globetrotting lifestyle, you’ll struggle to find a more ... read more
OPRO announces partnership with USA Rugby
Leading supplier becomes official mouthguard partner to US national teams Read more here ... read more
VIP-arking: Lidl celebrates England’s success with special ‘reserved’ signs in the players’ local stores
Local Lidl stores across the UK are celebrating a number of England players who ‘dreamt big’ this Summer As the Official Supermarket of the England Football Team, Lidl today has announced that stores up and down the country will celebrate the squad’s achievements and has unveiled 'reserved' car ... read more
HONMA Golf joins forces with Hong Kong Open to celebrate 60th anniversary
HONMA will be the title sponsor of the newly named Honma Hong Kong Open, when the US$ 2 million purse tournament returns to the Hong Kong Golf Club, Fanling from November 22-25. The Japanese golf equipment manufacturer takes on the sponsorship of one of Asia’s most prestigious golf tournaments as ... read more
Final teams confirmed for 2018 OVO Energy Tour of Britain
The final list of teams for the OVO Energy Tour of Britain (2 – 9 September) has today been confirmed, including the identity of the four British UCI Continental teams that have qualified for the UK’s most prestigious cycle race. JLT Condor, ONE Pro Cycling, Madison Genesis and Canyon Eisberg ... read more
Synergy And Paddy Power Come Out In Full Support Of LGBT+ Rights At This Year’s World Cup
The collaborative World Cup campaign, From Russia with Equal Love, has resulted in £170,000 being donated to LGBT+ causes Sports marketing agency Synergy has created and delivered Paddy Power’s latest World Cup campaign, From Russia with Equal Love. The campaign saw Paddy Power pledge £10,000 ... read more
RNLI Offers Unique Opportunity to Commercial Sector
UK Lifeguards – Be The Brand The Royal National Lifeboat Institution (RNLI) has opened a tender bid to award one commercial partner as the brand associated with the charity’s beach lifeguard service. This is the first time in the RNLI lifeguards’ 16-year history that a commercial partner will have ... read more
Aberdeen Standard Investments Scottish Open and Aberdeen Standard Investments Ladies Scottish Open set for The Renaissance Club in 2019
East Lothian venue to host Scotland’s National Opens for the first time The move continues the innovative strategy of playing both tournaments on the same course within the same month The Aberdeen Standard Investments Scottish Open will return to East Lothian next year when The Renaissance ... read more
Will Heineken bring change to Formula One?
Read more from ESA member NF Sport... about Formula One Championships and its new brand strategies featuring ESA member Heineken. ... read more
MLB Softball60 finals mark one year until Major League Baseball comes to London
The finals of Major League Baseball Softball60 took place this week as MLB marks one year to go until London hosts the New York Yankees and the Boston Red Sox as part of two regular season games. This will be the first time that MLB matches will be staged in Europe and the games will take place at ... read more
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