By now surely everyone in the UK has heard or seen something about the General Data Protection Regulations (the “GDPR”) coming into force on 25th May – though it seems that an understanding of what is actually needed for compliance may be in short supply. In brief: the new GDPR is very much like the ... read more
Member News
The Tennis Ball appoints Revolution Sports + Entertainment
The Tennis Ball, a charitable fundraising event held at The London Hilton on Park Lane, has appointed ESA member Revolution as its PR and social media agency for the 2018 event. The Tennis Ball, founded in 2009 to benefit two charitable tennis initiatives, Give It Your Max in the UK and IC ... read more
Major League Baseball launches MLB Softball60 in London
In May 2018 Major League Baseball (MLB) is launching a new corporate League, MLB Softball60 across London and Frankfurt. The concept was trialed last summer and this year it will take place at 5 renowned park locations across London and 2 locations in Frankfurt for 7 weeks in May and June. Companies ... read more
Christmas comes early as Southbank Centre teams up with Slingshot Sponsorship on Wintertime 2018-19
Slingshot to manage all commercial partnerships for UK’s largest winter cultural celebration Slingshot, the award-winning sponsorship agency today announces that it has been appointed by London’s Southbank Centre, the world-famous arts hub, to manage its commercial rights for Wintertime – the ... read more
Revealed: Coutinho & Iniesta’s unique fan hypnosis drill that may have inspired their Copa del Rey winning performances
Ahead of their Copa del Rey final victory, FC Barcelona players discovered the power of hypnosis during a unique training session at the Ciutat Esportiva Iniesta, Coutinho, Rakitić, Paulinho and Ter Stegen among the players who witnessed the remarkable scenes The super fans are quite literally ... read more
Octagon Develops Global Brand Campaign for Liverpool FC
Octagon, the creative marketing agency specialising in sport and culture, has developed a new global brand campaign for one of the world’s most iconic football clubs, Liverpool FC. The campaign, entitled ‘This Means More’, celebrates the remarkable bond between the club and its supporters, ... read more
Under Armour And Dwayne Johnson Challenge You To Answer “How Are You Going To Get Here?” In New Global Training Campaign
The “Will Finds A Way” Movement Highlights the Importance of Training And The Power of WILL BALTIMORE (Apr. 19, 2018) – In celebration of the brand’s origin in athlete performance, Under Armour (NYSE:UA, UAA) showcases the importance of hard work, dedication and resilience in its new year-long ... read more
Every Can Counts receives OVO Energy Women’s Tour and OVO Energy Tour Series partnership title
Drink can recycling campaign Every Can Counts has today been unveiled as the 2018 Recycling Partner for the OVO Energy Women’s Tour and the OVO Energy Tour Series. The campaign, run by Aluminium Packaging Recycling Organisation (Alupro), is committed to encouraging those who participate in ... read more
SweetSpot appoint Wahoo as Official Training and Cycle Computer Partner to OVO Energy Tour of Britain
Wahoo, the award winning tech-fitness company, have been appointed by SweetSpot as their Official Training and Cycle Computer Partner. This move will see the American brand significantly enhance the television and digital coverage of the OVO Energy Tour of Britain, OVO Energy Women’s Tour and OVO ... read more
London set to host round of spectacular UIM F1H2O World Championship for the first time in 33 years
The British leg of the flagship series of single-seater inshore circuit Formula 1 powerboat racing – the UIM F1H2O World Championship Grand Prix of London – was today launched in the heart of London. The spectacular, high-octane event will be held at East London’s historic Royal Victoria Dock for ... read more
Royal Marsden Cancer Charity and European Tour Foundation become Official Charity Partners of GolfSixes
The Royal Marsden Cancer Charity and the European Tour Foundation have been selected as the Official Charity Partners of GolfSixes, the European Tour’s innovative short format event taking place at Centurion Club in St Albans on May 5-6, 2018. The Royal Marsden ... read more
English teams set for GolfSixes clash
England, represented by Eddie Pepperell and Matt Wallace, and the England Women’s Team of Georgia Hall and Charley Hull will go head-to-head at GolfSixes after the draw for this year’s competition was made at host venue Centurion Club in St Albans, near London. Hall ... read more
Diabetes UK and European Tour Foundation confirmed as Official Charity Partners for the BMW PGA Championship
Diabetes UK and the European Tour Foundation have been chosen as the Official Charity Partners of the 2018 BMW PGA Championship, the first Rolex Series event of the 2018 European Tour schedule, at Wentworth Club from May 24-27. Both charities are dedicated to supporting children and adults in ... read more
Arsenal players have a paw-some time taking on Cooper Tire Europe’s Dog Agility Course
Cooper Tire Europe has put the dog-loving members of Arsenal Football Club’s squad to the test, with the tyre manufacturer’s latest player challenge, the ‘Cooper Tire Agility Course’. Defenders Sead Kolašinac and Calum Chambers lined-up alongside midfield terrier Jack Wilshere, who were each ... read more
FC Barcelona introduce Hypnosis drills in preparation for El Clásico
Iniesta, Rakitić, Paulinho, Ter Stegen and Coutinho discovered the power of hypnosis during a unique training session at the Ciutat Esportiva FC Barcelona super fans unable to recognise their footballing heroes as hypnotist makes the world’s most recognisable footballers, ... read more
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