• Multipower Sportsfood announce the signings of Lynsey Sharp, Kristian Thomas and Sonny Webster ahead of the 2014 Commonwealth Games Europe’s No 1 Sports Nutrition Company, Atlantic Multipower has ... read more
Industry and Member News
MediaCom selects Celtra to boost mobile display advertising capabilities
First global agency partnership delivers innovation in effective rich media advertising at scale on tablets, mobiles and social networks BOSTON, Mass. and LONDON: MediaCom, one of the world’s leading ... read more
Octopus partners with Generate to activate its T20 Cricket Sponsorship
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital ... read more
GAC drive Brundle’s ambitions with renewed sponsorship deal
Dubai – Shipping, logistics and marine services provider GAC has renewed its sponsorship of talented young British racing car driver Alex Brundle for the seventh consecutive year, as he prepares to ... read more
HKRFU unveils new HK Fan Zone for Sevens
New Central Harbourfront Set to Stage Six Day Festival of Music and Sport Hong Kong sports fans and music lovers received a huge boost today following the announcement by the Hong Kong Rugby Football ... read more
Alan Pascoe steps down from CSM
Alan Pascoe, the former Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of CSM – the leading sports and ... read more
Premiership Rugby and Green Flag help more than one million fans get to the game
Premiership Rugby is delighted to announce Green Flag will become one of its official sponsors for the next two seasons. The partnership will help the national breakdown provider raise awareness of ... read more
Junior Ryder Cup goes social with new online platforms
Golf fans will be able to get closer to the action than ever before at the 2014 Junior Ryder Cup with the launch of its new online platforms, including new Twitter and Facebook pages and a revamped ... read more
Multipower Sportsfood Extends Giro d’Italia Partnership to 2015
• Official Sports Nutrition Partner of Giro d’Italia for 2014 and 2015 events • Multipower Sportsfood increases involvement in cycling to include Milano-SanRemo and Giro di Lombardia road race ... read more
Hammerson Shopping Centres to host National Sustainability Roadshow: The Big Positive Weekend
Hammerson, the owner of some of the UK’s best known shopping centres, is launching a nationwide sustainability roadshow called The Big Positive Weekend. Aiming to reach 2 million customers and ... read more
Havas Sports & Entertainment strengthens French Office with two Senior appointments
Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has bolstered its French office with two new senior hires: Jérémy Guesnon as Head of New Business and Thibaut ... read more
European Tour announces new Spanish event
A new tournament, the NH Collection Open, will be played at La Reserva de Sotogrande Club de Golf in southern Spain from April 3-6, 2014. The €600,000 event will be dual-ranking, meaning the field ... read more
Turkington heads eBay Motors trio
The 2014 Dunlop MSA British Touring Car Championship will feature seven champions on its grid after Colin Turkington was named in an unchanged line-up at eBay Motors for the new season. Ulsterman ... read more
John Smith’s takes ‘Smooth Favourite’ to UK pub drinkers through Space
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a ... read more
Surrey and Two Circles win Gold
Two Circles and Surrey County Cricket Club together won B2C Marketing Gold at the 2014 Data Strategy Awards powered by Marketing Week. The award recognised the success of the significant marketing ... read more
Cholmondeley Pageant of Power appoints brandRapport
Sports and entertainment agency, brandRapport, has been appointed by the Cholmondeley Pageant of Power motorsport festival to develop their commercial strategy and lead their communications campaign ... read more
Arla appoints Space as BTL agency for Danish chocolate milk brand Cocio
Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business ... read more
The Tour of Britain upgraded to 2.HC status by UCI
SweetSpot and British Cycling are delighted to confirm that The Tour of Britain will sit alongside some of professional cycling's most prestigious events, having been upgraded to HC status by the UCI ... read more
Generate appoints David Stubley as Chairman
David Stubley, former Senior Executive of WPP, Fast Track & Channel Four, has been named Chairman of sport and entertainment agency, Generate. Stubley joins with immediate effect in a newly ... read more
HSBC Signs Multi-Year Partnership with the Rugby Players’ Association
HSBC, one of the world’s largest banking and financial services organisations, has today reinforced its longstanding relationship with the Rugby Players’ Association by committing to a new three-year ... read more