Our Active team are excited to announce that ‘London’s most beautiful running event’ is returning to the world-famous Richmond Park on May 13 2018, with thousands of runners of all levels of ability expected to sign up for an unrivalled day of closed road running and family fun. Entries for the ... read more
Member News
SweetSpot Group appoints Heath Harvey as CEO
Leading sports event management and marketing company, SweetSpot Group, organisers of the OVO Energy Tour of Britain and OVO Energy Women's Tour, are delighted to announce the appointment of Heath Harvey as CEO in 2018. Hugh Roberts, executive Chairman of SweetSpot Group, commented, "Heath has a ... read more
‘GolfSixes’ attracts new, younger fans as short-format golf returns to the European Tour
Proven outcomes from inaugural GolfSixes event last season prompts launch of a ‘festival of golf’ in 2018 GolfSixes concept brings ‘high octane’, entertainment golf to wider audiences Junior tournament to be introduced alongside professional event Event returns to Centurion Club, St. Albans ... read more
Ricoh launches ‘The Age of Digital Information video’ as part of The Business of Rugby campaign
Global technology company Ricoh has today released their second video ‘The Age of Digital Information’ as part of The Business of Rugby campaign, which investigates the latest business thinking and strategies the 12 Premiership Rugby clubs are utilising as well as the innovations and new ... read more
“The state of the airline industry” – a new exclusive Sector Report from Sportcal Sponsorship
Sportcal Sponsorship has launched a new Sector Report which looks at the state of the airline industry. After a turbulent decade for the sector, many airlines have now returned to the black with 2016 revenues of over $70bn. This in-turn has enabled airlines to make substantial profits, providing ... read more
ICC Cricket World Cup 2019 appoints Two Circles as Official Data and Insight Partner
The ICC Cricket World Cup 2019 has appointed data-driven sports marketing agency Two Circles as the Official Data and Insight Partner for cricket’s global showpiece in England and Wales in two years’ time. The ICC Cricket World Cup features the world’s top one-day cricketing nations and is one of ... read more
Dele Alli signs with CAA Sports for Commercial Representation
CAA Sports has signed Tottenham and England national team midfielder Dele Alli for commercial representation. Dele, who made his Tottenham debut in 2015, was recently named the Professional Footballers' Association Young Player of the Year. With its access to unparalleled resources and ... read more
Simple Minds set to rock the 2018 BMW PGA Championship
Scottish rock band Simple Minds will bring the 2018 BMW PGA Championship – the first Rolex Series event of the new season – to a close when they headline the BMW Show Stage at Wentworth Club on Sunday May 27. Best known for their singles Don’t You Forget About Me, from the soundtrack of the film ... read more
Synergy Hits the Jackpot with LeoVegas and Leicester Tigers
Mobile Gaming Group appoints Synergy to handle rugby sponsorship LeoVegas is the latest brand to join the Synergy roster as the sports and entertainment marketing agency came through a competitive brief to activate the gaming brand’s sponsorship of one of the world’s most successful rugby clubs, ... read more
Jackie Fast Leaves Slingshot Sponsorship
Jackie Fast, Founder and Managing Director of Slingshot Sponsorship, has now left the company to pursue writing and other interests following the company’s sale last year to The Marketing Group. Jackie Fast started Slingshot from her home in 2010, growing the company to provide services for major ... read more
Quicker at address means more success for golfers, according to RSM Player Performance Study
View the full study here: RSM study findings.PDF View the player dashboards here: RSM Player Dashboards.PDF View the RSM Player Performance Study video here Download video content in relation to this announcement via the European Tour Media Hub: mediahub.europeantour.com Professional ... read more
The Swedish Sponsorship & Event Association Relaunches its Brand as: SES SPONSRINGS & EVENTSVERIGE
It is not only a new name but also a new profile and digital platform. The aim is to improve the offer for the members, strengthen sponsorship and the event industry in Sweden as well as secure a vital organization that enables growth and expanded business areas. In recent years, the entire ... read more
adidas City Runs kicks off 2018 series with the inaugural Fulham 10K – ‘London’s fastest 10K race’
Following the success of the adidas City Runs Shoreditch 10K, adidas and CSM announce the return of the race series to London in 2018. The first event of the 2018 series is the inaugural Fulham 10K which takes place on 18th March 2018. Organisers are claiming it to be London’s fastest 10K ... read more
New audience insight uncovers sponsorship opportunities for eventing
British Eventing reveals results of the largest audience insight ever undertaken in UK equestrian sport Eventing in the UK boasts a Net Promoter Score* higher than Netflix and the average for other sports in the UK Results highlight untapped commercial opportunities in eventing’s affluent and ... read more
Research roundup from Strive
STRIVE SHARES THOUGHTS ABOUT ESPORTS AND THE BROADER SPONSORSHIP COMMUNITY Sheridan Sports Masterclass Betting on Esports Esports brand ambassadors – how to find a good fit The main differences between sport and esports sponsorship, and how it will evolve LawInSport - esports ... read more
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