European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

News

European Tour launches Beijing office

The European Tour has announced the opening of its new Beijing Office with the aim of further developing its global brand in China. It will be led by Simon Leach (Li Sai Wen), who previously helped grow the game of snooker in China through his work with World Snooker’s governing body, World ... read more

A bright outlook at brandrapport

brandrapport has today launched a fresh new ‘look and feel’ to reflect a number of key developments at the agency, which includes a change in ownership. In seeking to deliver a more rounded brand experience offering to its clients, brandrapport has developed a new innovative Brand Planning & ... read more

OC Sport acquired by Télégramme Group

French media, sports and entertainment firm Télégramme Group has acquired a majority shareholding in OC Sport, the global sports marketing company specialising in professional sailing and outdoor events. Operating globally from bases in the UK, Switzerland, France and Singapore, OC Sport manages ... read more

New Belgian Sponsorship Awards announced

One more sign of the growth of sponsorship in Europe is that for the first time Belgium will have its own sponsorship awards. The Belgian Sponsorship Awards will be presented at the Vaudeville Theatre in Brussels on January 15th 2015. From the five category winners, one outstanding entry will be ... read more

ESA releases 2013 European Sponsorship figures

The European Sponsorship Association (ESA) announced that the annual figure for the size of the European sponsorship industry in 2013 has risen to €26.05 billion, a slight increase on 2012 of 0.7%. The Association reported that 2013 was a good year for many European countries, with the Nordics ... read more

Three budding artists meet Irish Open contender

Ross Fisher awards Irish Open art competition winners at Fota Island Resor Five-time European Tour winner, Ross Fisher, today met with and awarded prizes to the young winners of the inaugural Irish Open 2014 Schools’ Art Competition. The three, all of whom are from Cork, submitted entries to the ... read more

GlobalSportsJobs launches bespoke French language platform

GlobalSportsJobs, a leading specialist digital media and talent platform for the international sports industry, is proud to officially unveil its new dedicated digital platform servicing the French-speaking sports market. An international expansion which began in 2013 with the launch of a German ... read more

Changing consumer behaviours and attitudes to the World Cup

The 2014 FIFA World Cup – the world’s biggest sporting event – is set to become the most mobile and social event ever, thanks to the technological developments that enable fans to interact with the games, footballers and brands in new ways. Research published today, conducted by the Omnicom Media ... read more

ESA responds to Irish consultation on alcohol sponsorship

In consultation with members, the European Sponsorship Association (ESA) has submitted a written response to the Irish Government’s Working Group set up to seek evidence and information on ‘Regulating sponsorship by alcohol companies of major sporting events’. Among the issues raised were queries ... read more