News

Synergy Sponsorship is creating a pop-up 'Ideas Office' in Rio de Janeiro for the World Cup, led by Synergy's Deputy Head of Communications Reema Babakhan. The office will be in action throughout the tournament, with a PR and social media team creating proactive and reactive content and ideas for ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, has been appointed by Nissan to work on the global car manufacturer’s exciting new sponsorship of the UEFA Champions League and UEFA Super Cup. The agency, which earlier this year won the Sponsorship Agency of the Year title at the UK ... read more

PHAR has partnered with Indonesian tech firm Domikado to deliver the 2014 Football Legends Tour in Indonesia, which will culminate with the World Cup Legends vs Indonesia All Star game at the Gelora Bung Karno Sports Stadium in Jakarta. Domikado are the 2014 FIFA World Cup’s Official Digital Content ... read more

London, 2 June 2014: Space is leading the music strategy and activation for Desperados, the original premium packaged tequila-flavoured lager brand from HEINEKEN, targeting a media-savvy, 18-30, social influencer audience at two dance music festivals this summer. Desperados is broadening ... read more

The European Tour is delighted to announce today that the Mercy Hospital Foundation in Cork has been named as Official Charity to the 2014 Irish Open to be played at Fota Island Resort in Co. Cork from June 19-22. The Foundation was selected from a shortlist of local charities by the Trustees of ... read more

Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, is pleased to announce the appointment of Carmen Fernández de Alarcón as the new CEO of Havas Sports & Entertainment Iberia. A highly-experienced marketing professional with over 20 years in the ... read more

Sussex and England all-rounder Chris Jordan was today officially unveiled as brand ambassador for Octopus Investments, proud sponsor of the Birmingham Bears and Surrey T20 sides. The partnership with Octopus Investments begins immediately and runs for the duration of the 2014 season. The ... read more

AVIVA PREMIERSHIP Rugby has achieved a massive 40% rise in television audiences, it was confirmed today. The top flight of English club rugby - in its first season on BT Sport - recorded an average live weekend TV audience of 358,000 across the Aviva Premiership Rugby regular season, rounds ... read more

Fuse Sport + Entertainment, part of the Omnicom Media Group, has appointed Naomi Hall as Senior Account Director. The agency, which last month won the Sponsorship Agency of the Year title at the UK Sponsorship Awards, is the fastest growing agency of its kind in the country and now has over 65 ... read more

At a recent meeting The European Tour Board confirmed a decision to carry out a full review of their strategy. The Strategic Planning Programme is being led by a steering committee comprising European Tour Chief Executive George O’Grady, Chief Operating Officer Keith Waters and Financial Director ... read more

BMW and The European Tour today announced a four-year extension to their current partnership through to the end of the 2018 season. The agreement not only covers the German car manufacturer’s sponsorship of three tournaments on The European Tour – the flagship BMW PGA Championship at Wentworth ... read more