brandmeetsbrand is pleased to announce that restaurant review specialists, Harden’s, have retained the agency to help find a partner sponsor for their multi-platform activities. For nearly a quarter of a century, Harden’s has published the UK’s most authoritative restaurant reviews, based on a ... read more
News
MediaCom tops global competitive report
Jumps from fourth to first in RECMA Compitches 2013 report MediaCom has been named as the most competitive global media agency in the latest report from RECMA, which evaluates the global media agency industry. The 2013 Compitches Report, which analyses success in competitive pitches in 44 ... read more
ESA Summit: The T-Shaped Career – how best to fulfil your ambitions
A discussion focusing on career opportunities will form a key part of the ESA Sponsorship Summit in London on Thursday 3rd April. The session is aimed at those interested particularly in making sponsorship a career path towards a Board level position. It will explore whether, in career development ... read more
Long hot summer inspires surge in Triathlon growth
In advance of thousands of Britons swimming, cycling and running this weekend in aid of Sport Relief, the Triathlon Industry Association (TIA) has revealed that Britain’s multisport community experienced double digit growth last year fuelled by the post Olympic glow and the sixth hottest summer ... read more
ESA Summit on 3 April to explore a New Sponsorship Model
Does sponsorship have a future in a changing social landscape and could it be threatened with radical decline? This question will be raised and addressed by the second keynote speaker, industry veteran Patrick Nally, CEO of West Nally, at the ESA Sponsorship Summit in London on Thursday 3rd ... read more
Havas Sports & Entertainment enters the Romanian market through partnership with eventures
Havas Sports & Entertainment (HS&E), the brand engagement network of the Havas Group, has signed a strategic partnership with eventures, a full-service integrated communications agency with offices in Bucharest, Romania. This partnership will see the expansion of HS&E’s footprint in ... read more
Generate appoints Mat Bell as Client Services Director
Generate has recently appointed Mat Bell to the role of Client Services Director, with a focus on client development and new business. Bell joins Generate from Aegis Media Australia where he was Business Director for ApolloNation, a full-service activation agency. With focus around new business and ... read more
Limelight Sports strengthens Business Development team
Global engagement agency, Limelight Sports, has appointed Mike Jones as Head of Business Development. Jones has spent 16 years working in Formula 1 and top level motor sport, holding positions including Sponsorship Director, Eurosport Events and Vice President, Sales Europe (Motorsport & Action ... read more
Commonwealth trio sign for Atlantic Multipower
• Multipower Sportsfood announce the signings of Lynsey Sharp, Kristian Thomas and Sonny Webster ahead of the 2014 Commonwealth Games Europe’s No 1 Sports Nutrition Company, Atlantic Multipower has announced the sponsorship of three of Britain’s leading athletes ahead of this summer’s Commonwealth ... read more
What does sponsorship really mean – ESA Summit to explore
Fru Hazlitt, Managing Director of Commercial, Online and Interactive at ITV will tackle the ‘Meaning of Sponsorship’ seen through a media lens as she delivers the keynote address at this year’s ESA Sponsorship Summit in London on the 3rd April. With over 20 years’ experience of the media sector and ... read more
MediaCom selects Celtra to boost mobile display advertising capabilities
First global agency partnership delivers innovation in effective rich media advertising at scale on tablets, mobiles and social networks BOSTON, Mass. and LONDON: MediaCom, one of the world’s leading media communications specialists, has partnered with leading mobile display ad creation and ... read more
Octopus partners with Generate to activate its T20 Cricket Sponsorship
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket. The brand’s cricket sponsorship portfolio includes partnerships with the ... read more
GAC drive Brundle’s ambitions with renewed sponsorship deal
Dubai – Shipping, logistics and marine services provider GAC has renewed its sponsorship of talented young British racing car driver Alex Brundle for the seventh consecutive year, as he prepares to compete for OAK Racing squad in the 2014 Tudor United Sportscar Championship (USCC). The partnership ... read more
ESA Summit to address how best to Prove the Business Value of Sponsorship
The industry’s must-attend conference taking place in London next month (3 April) will address a core issue concerning practitioners – the need to prove to businesses the value of sponsorship. This challenge was identified at ESA’s Summit last year and in response, the Association has invited a ... read more
HKRFU unveils new HK Fan Zone for Sevens
New Central Harbourfront Set to Stage Six Day Festival of Music and Sport Hong Kong sports fans and music lovers received a huge boost today following the announcement by the Hong Kong Rugby Football Union (HKRFU) and the Hong Kong Tourism Board (HKTB) of the new HK Fan Zone that will provide a ... read more