Alan Pascoe, the former Olympic silver medallist and Vice Chairman of London’s successful 2012 Olympic and Paralympic Bid, is stepping down from his role as President of CSM – the leading sports and entertainment marketing agency, it was announced today. Pascoe is generally acknowledged across the ... read more
News
Premiership Rugby and Green Flag help more than one million fans get to the game
Premiership Rugby is delighted to announce Green Flag will become one of its official sponsors for the next two seasons. The partnership will help the national breakdown provider raise awareness of its strength in local conurbations by delivering local on-the-ground initiatives at all 12 ... read more
Junior Ryder Cup goes social with new online platforms
Golf fans will be able to get closer to the action than ever before at the 2014 Junior Ryder Cup with the launch of its new online platforms, including new Twitter and Facebook pages and a revamped website at europeantour.com. The Junior Ryder Cup will take place at Blairgowrie Golf Club in ... read more
Multipower Sportsfood Extends Giro d’Italia Partnership to 2015
• Official Sports Nutrition Partner of Giro d’Italia for 2014 and 2015 events • Multipower Sportsfood increases involvement in cycling to include Milano-SanRemo and Giro di Lombardia road race classics, Strade Bianche, Tirreno-Adriatico and Roma Maxima Europe’s number one sports nutrition company, ... read more
Hammerson Shopping Centres to host National Sustainability Roadshow: The Big Positive Weekend
Hammerson, the owner of some of the UK’s best known shopping centres, is launching a nationwide sustainability roadshow called The Big Positive Weekend. Aiming to reach 2 million customers and inspire 200,000 positive pledges, The Big Positive Weekend celebrates the great things people and brands ... read more
Havas Sports & Entertainment strengthens French Office with two Senior appointments
Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has bolstered its French office with two new senior hires: Jérémy Guesnon as Head of New Business and Thibaut Thouzery as Head of Creativity. Jérémy Guesnon has been appointed Head of New Business and in this ... read more
Fru Hazlitt and Patrick Nally to lead line-up for ESA Summit
The European Sponsorship Association (ESA) is delighted to announce that ITV’s Fru Hazlitt and industry veteran Patrick Nally will deliver Keynote speeches at the 2014 ESA Sponsorship Summit to be held in London on Thurs 3rd April. This year’s Summit will open with Fru Hazlitt, Managing Director of ... read more
European Tour announces new Spanish event
A new tournament, the NH Collection Open, will be played at La Reserva de Sotogrande Club de Golf in southern Spain from April 3-6, 2014. The €600,000 event will be dual-ranking, meaning the field will comprise players from The European Tour and the Challenge Tour, and prize money will count ... read more
Turkington heads eBay Motors trio
The 2014 Dunlop MSA British Touring Car Championship will feature seven champions on its grid after Colin Turkington was named in an unchanged line-up at eBay Motors for the new season. Ulsterman Turkington will be joined by his 2013 team-mates Rob Collard and Nick Foster as the West Surrey ... read more
John Smith’s takes ‘Smooth Favourite’ to UK pub drinkers through Space
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth Favourite’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at 28 jump and flat racecourses across the UK. John Smith’s ... read more
Surrey and Two Circles win Gold
Two Circles and Surrey County Cricket Club together won B2C Marketing Gold at the 2014 Data Strategy Awards powered by Marketing Week. The award recognised the success of the significant marketing campaign Surrey and Two Circles executed in the build-up to the 2013 Kia Oval Investec Ashes Test ... read more
XII Sports Marketing Days 2014 Conference in Warsaw 6-7 March
The 12th edition of Sports Marketing Days will be held at the Polish Olympic Centre in Warsaw on the 6th and 7th of March 2014. The annual conference brings together representatives of the largest companies, clubs and sports organizations, local governments and marketing academics. Sports Marketing ... read more
Cholmondeley Pageant of Power appoints brandRapport
Sports and entertainment agency, brandRapport, has been appointed by the Cholmondeley Pageant of Power motorsport festival to develop their commercial strategy and lead their communications campaign for the event in June 2014. The festival takes place every year in Malpas, Cheshire. brandRapport ... read more
Arla appoints Space as BTL agency for Danish chocolate milk brand Cocio
Space has been appointed by the UK’s number one dairy company Arla to handle below-the-line communications for chocolate milk brand Cocio as it launches in the UK. The agency secured the business following previous projects it has delivered for Arla. Space will be responsible for developing a ... read more
New UK Alcohol Sponsorship Code launched by Portman Group
Over the past year, ESA has been in discussions with the Portman Group, the UK organisation representing all alcohol producers. The work was part of the UK government’s Responsibility Deal, with the aim to develop a UK Code of Alcohol Sponsorship that would be binding on all alcohol sponsors. In ... read more