Aston Martin Cognizant Formula One™ Team – the return of the iconic Aston Martin name to Grand Prix racing for the first time in more than 60 years – has officially launched its inaugural fan and partner engagement platform at the British Grand Prix at Silverstone. Dubbed I / AM – a play on the ... read more
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Vodafone launch PLAYER.Connect performance dashboard for the British & Irish Lions
Vodafone has announced the launch of PLAYER.Connect, a first-of-its-kind performance dashboard that is being used by the British & Irish Lions throughout the 2021 Tour to South Africa. Using cutting edge Vodafone IoT technology, PLAYER.Connect collates data from players’ existing wearable ... read more
Westwood lines up prestigious whisky partnership
Loch Lomond Whiskies, the Official Spirit of The Open, has agreed a new partnership with golf superstar Lee Westwood to promote the brand’s award-winning single malts across the world. Westwood, who has won on five continents in his decorated 28-year professional career, worked with Loch Lomond ... read more
World’s best teams confirmed for 2021 Women’s Tour
Twelve of the world’s top 15 teams will be among those in action at this year’s Women’s Tour (Monday 4 - Saturday 9 October), the UK’s most prestigious women’s cycle race. Rescheduled from its traditional June calendar position to the COVID-19 pandemic, the race will nonetheless attract an ... read more
PR stands out as the next ‘must-win’ as first-ever Insider Survey: The F1 Edition points to a bright future for the sport
F1 sponsorship agency Crunch reveals results of Insider Survey: The F1 EditionResults paint an overwhelmingly positive picture in terms of what has been achieved in the past five years; four out of five respondents say that the sport is in better health today than it was in 2016. PR ... read more
Bridgestone launches UK Olympic Roadshow to celebrate Tokyo 2020
Bridgestone UK, a worldwide partner of the Olympic Games Tokyo 2020, today announced its Bridgestone Olympic Games Experience roadshow across the UK. Taking place between 5-12 August, the experience hopes to mark the success of Team GB by continuing the Olympic Games celebrations beyond Tokyo ... read more
KP Snacks and The Hundred launch Everyone In campaign
KP Snacks, the Official Team Partner of cricket’s new 100-ball competition, The Hundred, have launched their new campaign, Everyone In – an easy-to-use digital platform offering simple, fun ways for families to get active this summer through cricket. The campaign features lots of fun video ... read more
Talis deepens relationship with IWSC through renewed sponsorship
The high performing bartop for luxury wines and spirits brands, Talis by Cork Supply, has deepened its relationship with the International Wine and Spirit Competition (IWSC) through a renewal of their sponsorship. Producing premium, high performing bartops for luxury wines and spirits, Talis ... read more
Sponsorship deals in Ireland double in H1 with renewed purpose
The number of new reported sponsorship deals in Ireland doubled in the first half of 2021 versus the same period last year, exceeding the comparable pre-Covid-19 level recorded in 2019 by 8%, according to new research by sponsorship consultants ONSIDE. Despite a cautious return to live sports ... read more
Bitci becomes Crypto Partner of MotoGP™
A three-year agreement sees the Blockchain Tech company become a partner of the MotoGP™ World Championship Dorna Sports is delighted to welcome Bitci.com as an Official Sponsor of the FIM MotoGP™ World Championship. The new three-year agreement begins this season and also includes the title ... read more
Team GB and Salesforce announce long-term partnership
Salesforce, the global leader in CRM, announced today a new, long-term marketing partnership with Team GB, to deliver marketing programs that will bring fans and Team GB closer than ever before. As part of NBCUniversal’s bespoke Olympics partnership, Salesforce also announced that it will ... read more
Election of three new Directors adds diversity to ESA Board
Three new Directors have been elected to the Board of The European Sponsorship Association (ESA) at today’s online AGM. Rebecca Martin of O2 Telefonica, Khadeen O’Donnell of English National Ballet and Daragh Persse of The Brand Fans were elected by ... read more
NTT DATA announces a new personalised data experience for The 149th Open
Today, NTT DATA announced a new personalised data experience for The 149th Open in 2021. Through the use of progressive sports technology and advanced analytics, spectators will have access to a live data stream and a personalised AI-enhanced newsfeed, providing a second screen accompaniment that ... read more
England Athletics and Kukri extend partnership
England Athletics and Kukri have today (24 June) announced a new contract extension that will take their partnership through to 2025. The four-year deal will continue to see the leading sportswear firm design and supply kit to England teams alongside apparel for coaches, staff, and technical ... read more
Brands lead call from sponsorship community to reduce athlete media commitments
The European sponsorship community favours relaxing the media commitment required from professional sportspeople, new research from the European Sponsorship Association (ESA) has found. The findings were revealed in Wave 11 of ESA’s Sponsorship Sentiment Tracker (SST), which also revealed an ... read more
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