The Tour of Britain and the Women’s Tour, the UK’s leading professional cycling races, have extended their partnership with Telegraph Media Group for 2021 as both events get set to return to the calendar. The partnership will see Telegraph Media Group continuing as the Official News Brand of the ... read more
News
24 swimmers added to Team GB for Tokyo 2020
The British Olympic Association (BOA) has today confirmed 24 additional swimmers who will represent Team GB at the Tokyo 2020 Olympic Games this summer. This follows the second phase of selection after last week's British Swimming Selection Trials. Joining the four pre-selected swimmers, ... read more
Adam Peaty swaps the pool for the race circuit in exciting Formentor track challenge
Self-proclaimed petrolhead raced against the clock at Oulton Park Circuit as CUPRA’s new brand ambassadorOlympic champion took to the race circuit in the Formentor, CUPRA’s performance SUVPeaty continued his record-breaking feats with best lap clocking in at just 1:24:90Visit ... read more
EFL partner with hygiene brand Lifebuoy to support with safe return of fans
• Lifebuoy becomes Official Hygiene Partner of the EFL, incorporating all 72 clubs from the Sky Bet Championship, League One & League Two.• EFL and Lifebuoy to provide EFL clubs with financial support to purchase hygiene products in preparation for the return of fans to grounds across the ... read more
Co-op extends its time on the famous cobbles with renewed ITV partnership
Today Co-op and ITV have announced the renewal of their landmark partnership, following three successful years since the iconic Co-op Weatherfield store debuted on Coronation Street. The UK’s leading convenience retailer and Britain’s longest running soap embarked on an ITV-first product ... read more
Team GB names six archers for the Tokyo 2020 Olympic Games
The British Olympic Association (BOA) has confirmed the selection of the six archers who will represent Team GB at the Tokyo Olympic Games. Among them is four-time Olympian Naomi Folkard and Patrick Huston, who will compete in his second Olympic Games in Tokyo. Sarah Bettles, Bryony Pitman, ... read more
Valspar is ready to ‘Bring the Colour’ to the NFL:
Valspar signs three-year partnership to become the official colour partner of NFL UK Three-year partnership announced ahead of the 2021 NFL Draft will span the 2021, 2022, and 2023 NFL seasonsValspar partnership platform ‘Bring the Colour’ will reflect the vibrant and colourful world of the ... read more
Yamaha and MotoGP™ agree new scooter supplier deal
Yamaha will continue as the official scooter supplier of MotoGP™, beginning in Portimão Yamaha and Dorna Sports have signed a new agreement that will see the Japanese company continue as the official scooter supplier to the FIM MotoGP™ World Championship. In 2005, Yamaha first became the ... read more
Commonwealth Games England appoint John Steele and Diane Modahl MBE to the Board
Commonwealth Games England has appointed two new members to the Board. John Steele and Diane Modahl MBE will join as Non-Executive Directors from 1st May 2021. John Steele has been appointed to succeed Ian Metcalfe as Chair in the autumn of 2022, when Ian’s 8-year term of office concludes after ... read more
Underbelly and the Earl’s Court Development Company announce the launch of LONDON WONDERGROUND at EARL’S COURT
West London's new Summer festival playground 15 July - 26 September - Empress Place, Earls Court, London SW6 1TT | Festival site is Free to Enter An outdoor “Staycation Sensation” for London this summer with free entry to the huge festival site.Outdoor bars, street food, live shows, ... read more
SailGP announces comprehensive broadcast coverage, spanning 175 territories for Season 2
With the highly anticipated SailGP Season opener less than a week away, the global championship has announced comprehensive broadcast coverage, with viewers in 175 territories globally able to watch the sports pinnacle league, which promises high-speeds, high-tech and high-drama in its second ... read more
Sponsorship industry continues to recover as brand and agency confidence grows
Confidence among the European sponsorship marketing community has reached its highest point since the start of the COVID-19 pandemic, new research from the European Sponsorship Association has found. The research also revealed that marketers are strongly in favour of gambling and betting ... read more
Four qualifying venues confirmed for The 2021 Senior Open Presented by Rolex
Entries for The 2021 Senior Open Presented by Rolex open today for both exempt and non-exempt players. Three of England’s finest golf courses have been named as venues for the Monday Qualifying event for The Senior Open, with an overseas qualifier set to take place in the United States for the ... read more
Underbelly set to return this Summer with a new home in central London
1 July – 26 September, Cavendish Square W1G 0PULondon’s top festival of comedy, cabaret, circus & family entertainmentBrand new home in Central London, adjacent to Oxford Street, Soho & the West EndLive Entertainment Programme to be announced and on sale in May Underbelly Festival ... read more
CSM welcomes new intake of Grassroots apprentices and interns
CSM Sport and Entertainment (CSM), the global integrated marketing and brand experience agency, is delighted to welcome its latest intake of apprentices and interns, who join the business as part of its Grassroots programme. Grassroots was launched globally in 2019, with the aim of finding the ... read more
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