ESA Board Director Sophie Morris, founder of Millharbour Marketing, recently spoke to BBC Radio 5's #WakeUpToMoney about the impact of Coronavirus on the world of sponsorship. In this blog post, Sophie highlights the six key points for sponsors and rights-holders to weather the storm - from the ... read more
News
IMG to host Mario Tennis Aces Tournament “Stay At Home Slam” on Facebook Gaming
Celebrities and Tennis’ Biggest Stars Will Compete for Charity First-Ever Mario Tennis Aces Tournament to Stream Live on Facebook Gaming ESA member IMG today announced that eight of its top tennis clients, including Serena and Venus Williams, Naomi Osaka, Kei Nishikori and Maria Sharapova, ... read more
European Sponsorship Association’s Sponsorship Sentiment Tracker reveals confidence in long-term health of sponsorship industry
First results from new ESA research find that majority of sponsors are changing their approaches during lockdown but plan to honour contracts going forward. Wednesday 29 April, 2020 The European Sponsorship Association has today launched the ESA Sponsorship Sentiment Tracker, a new regular ... read more
Team GB’s #IsolationGames campaign on TikTok unites the aspiring and actual ‘at home Olympians’ for British Red Cross
Yesterday brought to a close the successful campaign – #IsolationGames – in a week which saw Olympic sports depart the track, field and water for the more familiar surrounds of living rooms and back gardens. With the sporting calendar cancelled in the short-term, Team GB (@TeamGB), in partnership ... read more
Agencies launch COVID-19 screening to help get sports and events live again
Working alongside AMCO, a company that specialises in artificial intelligence (AI) camera technology, a collective of agencies led by Alistair Gammell from Earnie (Threepipe) is helping to deliver COVID-19 thermal screening at sports and events globally. Using a system similar to security ... read more
Premier League outscores LaLiga in global influence rankings
-Most powerful domestic football leagues revealed by POWA Index- DataPOWA Ltd has today released a list of the ten most powerful domestic football leagues as ranked by POWA index, the data-driven, real-time sports sponsorship valuation engine. 2nd placed LaLiga (Spain) benefit from the global ... read more
1 in 4 UK Public Keen to get Back to Live Events
TV subscriptions come under pressure due to lack of live sport, according to research from ESA member ONSIDE. 17% of the UK public say that going to watch live sports events is the thing they have missed most since the requirement to ‘stay at home’ was enforced and 23% plan to attend live sports ... read more
IsolationGames: Go head to head with top British Olympic athletes to recreate the summer of sport
Team GB and TikTok join forces to bring back our much-loved sporting eventsCampaign to support the British Red Cross in response to COVID-19 Team GB (@TeamGB) has teamed up with short-form video platform TikTok to launch the #IsolationGames, challenging British athletes and the public to ... read more
VIY appoint Reg&Co to help grow their national programme
Reg&Co are working alongside the team at VIY (Volunteer It Yourself) to identify ways to grow their national programme through additional funding from Corporate partners. VIY combines DIY and volunteering by challenging young people aged 14-24 who are unemployed, NEET (Not in Education, ... read more
The O2 arena to open as NHS training facility
The O2 is proud to be announcing today that in order to help support the NHS with their preparation for the large number of additional staff needed in the effort to tackle COVID-19, The O2 arena has been made available as an NHS training facility, operating from 12th April – 29th June 2020. ... read more
Project Pitlane: Mercedes F1 makes designs for life-saving breathing aid freely available
The designs of a new breathing aid developed by engineers at University College London and Formula One working with clinicians at UCLH have been made freely available to support the global response to Covid-19. The UCL-Ventura breathing aid, a Continuous Positive Airway Pressure (CPAP) device, ... read more
Agency invents first timed soap to help curb spread of Covid-19
In the midst of a global pandemic, a curious thing is taking place on that little island off the coast of Europe, proving that big messages can come in small packages. As we all know, handwashing can saves lives, yet so few of us are doing it for the 20 seconds it takes to get them safely clean. ... read more
OPRO Mouthguards donates 3D printers in aid of production of thousands of NHS face shields
ESA member OPRO, the world’s largest manufacturer of the most technically advanced mouthguard, a family run business out of Hemel Hempstead, today shared news that they’ve loaned their range of cutting-edge magna 3D printers to 3D printing experts, Photocentric. Fellow Queen’s Award for ... read more
Social Media Sponsorship – The New Normal For Rights Holders
Like pretty much every aspect of life, Sport and vicariously sponsorship, is facing a watershed moment. With live sport being suspended, for rights holders it is time for ingenuity to take a front seat. While rights holders' content relies so heavily on live sport, players themselves are ... read more
Scottish Ballet present digital dance health classes to connect with communities in Scotland, and beyond
As Scotland’s National Dance Company, Scottish Ballet aims to bring the benefits and joy of dance to everyone. Committed to supporting communities in Scotland during these unprecedented times, Scottish Ballet will be delivering its SB Health programme digitally in a bid to target isolated people, ... read more
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