ESA member Hill+Knowlton Strategies (H+K), international public relations agency, today announces the appointment of Jamie Corr as the new Managing Director of its Sports sector in the UK. Jamie joins H+K from GMR Marketing, where he specialised in sports marketing consultancy for brands ... read more
News
‘The Beauty of Live’ Report Reveals Live Music Events Are the Global Launchpad for Beauty and Grooming Trends Among Gen Z and Millennials
ESA member Live Nation, the world's leading live entertainment company, released "The Beauty of Live," a report that captures makeup, skin care and grooming trends among Gen Z and millennial live music fans before, during and after concerts and festivals across the U.S. and U.K. Live music ... read more
ParalympicsGB and Nestlé Cereals UK join forces to inspire families to get more active
Today, ESA member ParalympicsGB and Nestlé Cereals UK launch a new campaign and partnership to inspire more families to feel the physical and mental benefits of living a more healthy and active lifestyle. Taking inspiration from the ParalympicsGB team, the campaign will share top tips on how to ... read more
British Olympic and Paralympic sports prepare for launch of OTT platform with Coles appointment
A ground-breaking initiative to develop a digital and an Over-The-Top (OTT) broadcast platform for British Olympic and Paralympic sports has today been announced by a group of leading sports’ National Governing Bodies, UK Sport, the British Olympic Association and British Paralympic ... read more
Premier League’s Brighton & Hove Albion Football Club backs latest American Express ‘Backed By’ initiative
Last year, American Express [NYSE:AXP] confirmed a multi-year extension of its long-term partnership with Brighton & Hove Albion FC (the Albion). As the club’s Official Sponsor, American Express has joined forces with the Albion to launch its latest ‘Backed By’ campaign. This nationwide ... read more
CSM Sport & Entertainment names Christa Carone President, CSM North America
Big brand marketing veteran brings client perspective to fast-growing sports and entertainment agency. Veteran marketer Christa Carone has joined global marketing agency CSM Sport & Entertainment as President of CSM North America. The move brings a client perspective to the agency as it ... read more
Rugby star Sene Naoupu confirmed as presenter for 2020 ESA Awards ceremony
The European Sponsorship Association is pleased to announce that international rugby player and businesswoman, Sene Naoupu, will host the 2020 ESA Awards ceremony. Held at The Brewery in central London, the 2020 ESA Awards ceremony is the most prestigious date on the European sponsorship ... read more
Dove Men+Care and Guinness Six Nations celebrate the values of rugby and kick off the season with multi-year partnership
The prestigious Championship gives the brand the opportunity to champion its ‘care’ purpose with rugby fans, and tackle stereotypes across the globe Today, Dove Men+Care announced a multi-year partnership with the Guinness Six Nations, building on the brand’s global rugby portfolio including ... read more
Chelsea innovating off the pitch with tactical brand collaborations
Following a successful campaign with Duracell in December 2019, Chelsea Football Club have officially launched a new media proposition to enable brands to collaborate with the Club on short-term tactical media campaigns. The new offering, which includes access to Chelsea’s players and the Club’s ... read more
POWA index Football Rankings vs Deloitte Football Money League
-Most Powerful Sponsorship Platforms in Club Football Revealed by POWA Index- DataPOWA Ltd, the AI technology firm delivering POWA index, has today released a list of the 20 most powerful club football sponsorship properties as ranked by POWA index, as a contrast to the recently released ... read more
Sponsorship growth to slow to 8% in 2020: ONSIDE
With a decline in the number of sponsors in Ireland planning to increase their spend on sponsorship compared to last year, the Irish Sponsorship market growth is set to slow to 8% in 2020 to reach €242m, according to the latest annual ONSIDE Irish Sponsorship Industry Survey from industry experts ... read more
Suffolk to host final stage of The Women’s Tour in 2020
The world’s top cyclists will return to Suffolk this June as the county hosts the final stage of The Women’s Tour on Saturday 13 June. It will be the first time that Suffolk has hosted the final stage of The Women’s Tour since 2014, with riders tackling a route from Haverhill to Felixstowe. To ... read more
11th Hour Racing Team and Musto Announce Long-Term Partnership
Musto , the world’s leading premium technical sailing brand, has signed on with 11th Hour Racing Team as an official supplier for the next three years. Musto will provide 11th Hour Racing with high performance clothing on and off the water for the team’s campaign focused on the next edition of The ... read more
Team GB appoints British Airways as official airline partner for Tokyo 2020
ESA member Team GB has appointed British Airways as its official airline partner ahead of the Tokyo 2020 Olympic Games this summer. The airline will fly hundreds of athletes and support team, along with their equipment to and from the Games as part of the partnership, which also includes ... read more
Right Formula continues rapid growth with acquisition of Marketing Minds
Award-winning global sports and entertainment consultancy Right Formula has begun the new decade with the acquisition of marketing services agency Marketing Minds. The announcement means ESA member Right Formula will significantly increase its client base and in-house service offering from 1 ... read more
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