The world’s top cyclists will return to Suffolk this June as the county hosts the final stage of The Women’s Tour on Saturday 13 June. It will be the first time that Suffolk has hosted the final stage of The Women’s Tour since 2014, with riders tackling a route from Haverhill to Felixstowe. To ... read more
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11th Hour Racing Team and Musto Announce Long-Term Partnership
Musto , the world’s leading premium technical sailing brand, has signed on with 11th Hour Racing Team as an official supplier for the next three years. Musto will provide 11th Hour Racing with high performance clothing on and off the water for the team’s campaign focused on the next edition of The ... read more
Team GB appoints British Airways as official airline partner for Tokyo 2020
ESA member Team GB has appointed British Airways as its official airline partner ahead of the Tokyo 2020 Olympic Games this summer. The airline will fly hundreds of athletes and support team, along with their equipment to and from the Games as part of the partnership, which also includes ... read more
Right Formula continues rapid growth with acquisition of Marketing Minds
Award-winning global sports and entertainment consultancy Right Formula has begun the new decade with the acquisition of marketing services agency Marketing Minds. The announcement means ESA member Right Formula will significantly increase its client base and in-house service offering from 1 ... read more
ESA Announcement: MediaCom’s Misha Sher to join ESA Board
The European Sponsorship Association (ESA) is pleased to announce that Misha Sher, Global Vice President at MediaCom Sport & Entertainment, has been appointed to its board of directors. Misha will replace much-loved industry veteran Toby Hester, who passed away in September 2019, on ESA’s ... read more
European Rally Champion Chris Ingram selects SQN to support career growth
Chris Ingram, the first British winner of the European Rally Championship for 52 years, has selected UK-based integrated marketing communications agency SQN to support his goals of reaching the FIA World Rally Championship (WRC). The 25-year-old from Manchester has made no secret of his ... read more
ESA unveils ESA Best of Europe nominees – ceremony tickets selling fast!
The European Sponsorship Association (ESA) this week revealed the nominees for the prestigious 2020 ESA Best of Europe award. One of the most sought-after prizes at the ESA Awards, the ESA Best of Europe is an invitation-only category made up of the sponsorship campaigns from across the continent ... read more
City agree global partnership with Midea
ESA member Manchester City has announced a new global partnership with the world’s number one consumer appliances producer, Midea. Midea will be present around the Etihad Stadium on key matchdays over the coming months through integrated branding and activations. The home appliance giant is ... read more
Skyview gets a world’s first with 3D audio technology by Microsoft
SkyView, the attraction on top of the world’s largest spherical building, Ericsson Globe, an ASM Global arena in Stockholm, Sweden, is now the first tourist attraction to immerse visitors in sights, sounds, and history of the city’s landmarks using Microsoft Soundscape and its innovative 3D audio ... read more
Accor and AEG extend their global partnerships with global assets deal
Accor, a world-leading hospitality group and AEG, the world’s leading sports and live entertainment company, announced today that their partnership has extended to a global deal and will incorporate a number of AEG and AEG-affiliated venues, festivals and events. Accor will benefit from access to ... read more
Bruin Sports Capital to acquire award-winning sports data and marketing agency Two Circles
WPP to retain minority stake in the company NEW YORK/LONDON (December 16th, 2019): Bruin Sports Capital (Bruin) today announced a deal with WPP to acquire ESA member Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice. Terms of the agreement were ... read more
ŠKODA to power the 2020 Women’s Tour and Tour of Britain
ŚKODA has today announced an extension to its partnership with the Women’s Tour andTour of Britain races through 2020 as part of its continued push for gender equality incycling. As the Official Car Partner, as well as the Queen and King of the Mountains jersey sponsor, of Britain’s leading ... read more
The world’s toughest rowing race – the Talisker Whisky Atlantic Challenge – returns bigger and better than ever before
To support the sponsorship and mark the moment, Talisker hosted a series of events ahead of the race including a Parley Ocean School for rowers, and a gathering of like-minded outdoor adventurers, explorers, rowers and ocean enthusiasts including British Adventurer, James Aiken, actor, Matt Smith ... read more
ESA agrees new partnership with International Sports Convention 2020
The International Sports Convention (ISC) is pleased to announce that the European Sponsorship Association (ESA) has joined the ISC 2020 edition taking place on June 17-18, 2020 at The Tottenham Hotspur Stadium, London. ESA Chairman, Andy Westlake, said: "Given our mission to 'inspire, ... read more
UK named world capital of live sport following new attendance analysis
LONDON: The UK is the only country[1] in the world whose sporting attendance is greater than its population, allowing the UK to officially claim the world capital of live sport title according to new analysis by ESA member Two Circles. The data-driven sports marketing agency found that the total ... read more
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