The European Sponsorship Association is immensely saddened to announce that Board Director and widely-respected industry veteran, Toby Hester, has passed away. An innovator with a wealth of experience, Toby was larger than life. Warm, charismatic and big-hearted, he was an active contributor ... read more
News
AIG Life launches “This Is For Them” with the New Zealand All Blacks and Octagon
LONDON – 2nd September 2019 – AIG Life Limited has today unveiled AIG’s first UK sponsorship campaign with the New Zealand All Blacks rugby team, This is for Them. The campaign, which leads with a 90” manifesto film narrated by New Zealand rugby legend Sean Fitzpatrick and features six of the ... read more
Budweiser Brewing Group extends partnership with AEG to bring Magners to The O2 arena
Magners is to become the Official Cider Supplier at The O2 arena after signing a three year deal with European Sponsorship Association member, AEG. For over 10 years, Budweiser Brewing Group, the UK & Ireland business of AB InBev, the world’s leading brewer and Magners distributor, has ... read more
Jackie Fast announced as Board Director onto FinTech Disrupter The Money Platform
The Money Platform, a FinTech disruptor, following FCA approval today announced that BBC’s The Apprentice star Jackie Fast will be joining its Board of Directors. “Millennials are harshly treated by traditional credit providers, so we built a new system just for them. Our next stage is ensuring ... read more
CAA Sports and Polaris Sports extend longtime global partnership
Agencies Jointly Represent Commercial Rights for World’s Top Players and Coaches, including Cristiano Ronaldo, James Rodríguez, Bernardo Silva, João Félix, Dele Alli, Renato Sanches, and José Mourinho CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency ... read more
The Epicurean Club appoints Mallory Group on dual partnerships and communications brief
Mallory Group has been appointed by The Epicurean Club, the leading Collection of the very best inns and pubs within Britain, on a dual brief. The brand partnerships and sponsorship consultancy will manage the strategy and search for premium partners for the Club as well as delivering the UK-wide ... read more
Lynx Deliver the Chill this Summer
Anthony Joshua leads the brand’s Ice Chill Van with Jesse Lingard, Tinie Tempah and Calfreezy Lynx, theUK’s leading male grooming brand, has launched its latest TVC featuring long standing ambassador Anthony Joshua OBE, and his ‘Ice Chill Crew’, comprising Manchester United and England ... read more
Affordable Art Fair celebrates 20th anniversary with exclusive JM Finn Partnership
JM Finn partners with Affordable Art Fair Deal brokered by ESA member Reg&Co JM Finn announces exclusive partnership with the Affordable Art Fair, Battersea for the 20th anniversary of the very first fair. For the last 20 years, the Affordable Art Fair has been making contemporary ... read more
Cetaphil become OVO Energy Tour of Britain Points jersey partners
Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the Points jersey for Britain’s biggest and most prestigious race. The partnership will see the leader of the Points jersey classification, ... read more
2020 ESA Awards Entry Now Open and Calling for Judges
The 2020 ESA Awards, sponsorship industry’s tent-pole awards showcasing top European sponsorship campaigns from the past 18 months, has launched – with new categories and a call for judges. The European Sponsorship Association (ESA), the membership body that works to inspire, unite and grow the ... read more
ESA Congratulates the Latest Sponsorship Sales Certificate Class of 2019
The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, congratulates its newest ESA Sponsorship Sales Certificate graduates. Under the guidance of Course Director, Catherine Hawkins, the June 2019 sponsorship sales cohort ... read more
GB Taekwondo appoints caytoo to modernise commercial approach
GB Taekwondo has appointed the new data-driven sports marketing business and ESA member caytoo to help it better manage and source sponsors and commercial partners. caytoo will provide GB Taekwondo and their sponsors with better visibility on how the commercial partnerships are working. It ... read more
Nielsen Sports: F1 Driving Sales for Heineken
ESA member, Nielsen Sports has used Fanlinks to combine data sources and consumer purchasing behaviour to analyse strategic partnerships between brands and sponsors. Nielsen Sports has recently looked at Heineken’s partnership with F1, reflecting specifically on the positive impact that the ... read more
Paddy Power launch actual Huddersfield Town shirt – and new season campaign
Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our ... read more
British Swimming welcomes UP&GO as official breakfast sponsor
British Swimming has signed a three-year deal with UP&GO, who will become their Official Breakfast Partner from 18th July 2019. British Swimming, the national governing body for aquatics in the UK, oversees Swimming, Para-Swimming, Diving, Artistic Swimming and Water Polo. Responsible for the ... read more
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