Mallory Group has been appointed by The Epicurean Club, the leading Collection of the very best inns and pubs within Britain, on a dual brief. The brand partnerships and sponsorship consultancy will manage the strategy and search for premium partners for the Club as well as delivering the UK-wide ... read more
News
Lynx Deliver the Chill this Summer
Anthony Joshua leads the brand’s Ice Chill Van with Jesse Lingard, Tinie Tempah and Calfreezy Lynx, theUK’s leading male grooming brand, has launched its latest TVC featuring long standing ambassador Anthony Joshua OBE, and his ‘Ice Chill Crew’, comprising Manchester United and England ... read more
Affordable Art Fair celebrates 20th anniversary with exclusive JM Finn Partnership
JM Finn partners with Affordable Art Fair Deal brokered by ESA member Reg&Co JM Finn announces exclusive partnership with the Affordable Art Fair, Battersea for the 20th anniversary of the very first fair. For the last 20 years, the Affordable Art Fair has been making contemporary ... read more
Cetaphil become OVO Energy Tour of Britain Points jersey partners
Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the Points jersey for Britain’s biggest and most prestigious race. The partnership will see the leader of the Points jersey classification, ... read more
2020 ESA Awards Entry Now Open and Calling for Judges
The 2020 ESA Awards, sponsorship industry’s tent-pole awards showcasing top European sponsorship campaigns from the past 18 months, has launched – with new categories and a call for judges. The European Sponsorship Association (ESA), the membership body that works to inspire, unite and grow the ... read more
ESA Congratulates the Latest Sponsorship Sales Certificate Class of 2019
The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, congratulates its newest ESA Sponsorship Sales Certificate graduates. Under the guidance of Course Director, Catherine Hawkins, the June 2019 sponsorship sales cohort ... read more
GB Taekwondo appoints caytoo to modernise commercial approach
GB Taekwondo has appointed the new data-driven sports marketing business and ESA member caytoo to help it better manage and source sponsors and commercial partners. caytoo will provide GB Taekwondo and their sponsors with better visibility on how the commercial partnerships are working. It ... read more
Nielsen Sports: F1 Driving Sales for Heineken
ESA member, Nielsen Sports has used Fanlinks to combine data sources and consumer purchasing behaviour to analyse strategic partnerships between brands and sponsors. Nielsen Sports has recently looked at Heineken’s partnership with F1, reflecting specifically on the positive impact that the ... read more
Paddy Power launch actual Huddersfield Town shirt – and new season campaign
Yep, that’s right, you should work for MI5. The Paddy Power-sponsored Huddersfield Town shirt was a spoof. That monstrosity – which caused Twitter to melt with its obnoxious sash logo spreading from shoulder to hip – was just the pre-cursor to the brand’s new season campaign, ‘Save Our ... read more
British Swimming welcomes UP&GO as official breakfast sponsor
British Swimming has signed a three-year deal with UP&GO, who will become their Official Breakfast Partner from 18th July 2019. British Swimming, the national governing body for aquatics in the UK, oversees Swimming, Para-Swimming, Diving, Artistic Swimming and Water Polo. Responsible for the ... read more
International Wine & Spirit Competition announces glass manufacturer Encirc as official sponsor
Official sponsor of IWSC Supermarket Wine Buying Team of the Year award, market leader Encirc provides glass container design, manufacturing, bottling and logistics solutions for the UK and Irish food and beverage industries Sponsorship deal brokered by IWSC Agency Reg & Co ... read more
OPPO and FC Barcelona Renew Successful Partnership, Release Limited Edition Club Smartphone
BARCELONA – World-leading smartphone band OPPO announced today its renewed three-year partnership with FC Barcelona, along with the release of a Limited Edition FC Barcelona Reno 10x Zoom Series handset at a launch event at the football club’s Camp Nou stadium in Barcelona. This furthers an ... read more
Race for the Future: Shell Taps Future Thinkers to Showcase Vision for E-mobility
Season 5 of the ABB Formula E Championship saw Shell partner with the Nissan e.dams Formula E team. Through the partnership Shell is developing energy and mobility solutions for electric vehicle drivers of the future. Octagon has developed ‘Race for the Future,’ a campaign born from Shell’s ... read more
ESA Votes in New Board Members at 2019 AGM
The European Sponsorship Association (ESA), the membership body that seeks to inspire, unite and grow the sponsorship industry, held its AGM on Wednesday 10th July with the main order of business being the election of five new members to its 15-person Board of Directors. Board Directors Mike ... read more
PUBG Corporation Appoints Lagardère Sports to Market Commercial Rights
Singapore, 8 July 2019 - Lagardère Sports, a global leader in sports and esports marketing, has been appointed as the exclusive agent to market commercial rights for the PLAYERUNKNOWN’S BATTLEGROUNDS’ (PUBG) 2019 PUBG Nations Cup as well as the 2019 PUBG Global Championship. Following a ... read more
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