The world’s leading associations representing stakeholders in major sports, business and cultural events have teamed up with Host City Expo & Conference in the event’s first Strategic Partner programme. The International Association of Event Hosts (IAEH), the Association of Global Event ... read more
News
The Nation’s Biggest Sports Day I Am Team GB to Return
I Am Team GB returns in August, with the support of Toyota and several leading British Olympic athletes, including Laura Kenny, providing opportunities for thousands of people to get active and take part in sporting or recreational activities, as the build-up continues to the Tokyo 2020 Olympic ... read more
ESA Diploma 2020 Enrolment is Now Open
The ESA Diploma is the only academic qualification designed specifically for the needs of the sponsorship industry The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, has today opened up enrolment for the 2020 ESA ... read more
Sport grabs larger share of increasing leisure time – 22% growth in a decade
LONDON: The average time spent participating in and consuming sport has grown by 22% over the last 10 years – almost double the rate of overall leisure time growth (12%), according to new data analysis by Two Circles. The sports marketing agency found that the number of hours spent by the average ... read more
CAA Sports Acquires Leading International Football Agency, Base
CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has further solidified its leadership position in the global representation of sports talent with the acquisition of Base Soccer Agency. Established in 1997 by Leon Angel, Base is a full-service ... read more
CoinDeal celebrates Wolverhampton Wanderers sponsorship renewal with launch of innovative free token
CoinDeal, global cryptocurrency exchange, to continue as official sleeve sponsor of Wolverhampton Wanderers for 2019/20 English Premier League season. Exciting new CoinDeal token, CDL, offers a variety of benefits and is available free of charge to 450,000 usersCoinDeal’s rapid growth to extend ... read more
Vitality Launches #WeAreRising Campaign to Celebrate The Vitality Netball World Cup 2019
Vitality, the innovative insurance and investment business, is today launching #WeAreRising, a new campaign which will champion and celebrate the Vitality Netball World Cup 2019, as well as inspire more people to participate in the sport with a pledge to fund grassroots coaches. Created in ... read more
Publicis Sport & Entertainment Extends Global Network
Publicis Sport & Entertainment announces the addition of offices in Turkey, Switzerland and Australia/NZ to its global network. The announcement brings the number of markets in its global network to thirteen. Ben Cronin, Global Head of Publicis Sport & Entertainment said: The agency ... read more
Purplebricks goes Gold with Team GB partnership
The British Olympic Association (BOA) has today announced that the nation’s biggest estate agent, Purplebricks, will be supporting Team GB through to the end of 2020. Purplebricks will be an official partner of Team GB and will be showing its support for the nation’s Olympic athletes by turning ... read more
Underbelly sees contract extended to produce Edinburgh’s Winter Festivals for two more years
How Edinburgh celebrates Christmas and New Year is to be consulted on for the first time by the City of Edinburgh Council as part of its Winter Festivals announcement today. Building on an extremely successful first two years as producer of Edinburgh’s Christmas and Hogmanay Festivals, the ... read more
IV International Conference on sports marketing MARSPO was held in Moscow
IV International Conference on sports marketing #1 in Russia MARSPO was held for the 4th time on May 30-31, 2019 at SAP Digital Space (Moscow). Confirming the status of the main communication platform for sports business specialists in Russia, the MARSPO ... read more
Jimmy Carr pitches Baseball to the British in time for Mitel & MLB Present London Series 19
Ahead of this summer's anticipated match-up between the Boston Red Sox and the New York Yankees in the the Mitel & MLB Present London Series 19, event promoter, CSM have collaborated with fellow Chime agency, VCCP on a series of social films featuring comedian Jimmy Carr. The comedic spots, ... read more
Rakuten And Lagardère Sports Sign J.League Media Distribution Partnership For Launch Of Rakuten Sports
Lagardère Sports, the exclusive media rights distributor of Japan’s professional football league and Rakuten, Inc., a global leader in internet services, today announced a distribution partnership for the J.LEAGUE media rights. In the 2019 season, J.LEAGUE matches will be available for viewing ... read more
A Tech-Savvy, Active Target Group – Floorball Fan Survey Results
The International Floorball Federation’s (IFF) commissioned a floorball fan survey from the students of the Glion Institute of Higher Education. The study was executed during December 2018 and April 2019 by way of an online survey. The questionnaire was distributed via the IFF and several national ... read more
Volunteers come together at SEA LIFE Trust and Merlin Entertainments for the first 24-Hour Global Beach Clean
From Sunrise to Sunset, hundreds of volunteers will join together on Saturday 8th June at SEA LIFE Trust, Merlin Entertainments and SEA LIFE locations across the world as part of a global event to support World Oceans Day. Over 33 different locations across the world will be hosting clean-up ... read more
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