Octagon, the leading international creative agency with a specialism in sport and entertainment, has opened its second office in Spain at the world-class WiZink Centre, in Madrid and appointed Eduardo Baigorri to lead its local team. The expansion reflects the rapid growth and vision for ... read more
News
MARSPO 2019 – IV International sports federation, league, club, tournament and stadium marketing conference
IV International conference on marketing of sports federations, leagues, clubs, tournaments and stadiums will be held in Moscow on May, 30-31 2019. This year we have chosen SAP Digital Space to be the new ultra-modern venue for MarSpo. Confirming the status of the main communication platform for ... read more
ABB FIA Formula E Championship and CSM LIVE ready to roll out revolutionary Sustainable Branding and Trackside Signage
CSM Live tasked by Formula E to develop non-PVC material to reduce plastic production and waste The ABB FIA Formula E Championship is rolling out revolutionary new sustainable branding and trackside signage at race events, working together with global branding supplier CSM Live - using non-PVC ... read more
Epic journey of two Beluga Whales to be photographed by Olympus brokered by Reg & Co
Olympus to photograph the epic journey of two Beluga whales to the world’s first open water whale sanctuary Professional photography brand Olympus becomes the official photography partner working with SEA LIFE Trust on the ground-breaking project which will see two beluga whales, Little Grey and ... read more
OVO Energy Tour Series brings elite cycling back to historic Brooklands circuit
A century on from holding the first mass start cycle events on the famous Brooklands circuit, the OVO Energy Tour Series will bring elite men's and women's racing back to the historic Surrey venue this May. Saturday 25 May will witness the Grand Final of Britain’s leading televised cycle race ... read more
Under Armour launches its latest product range, UA RUSH. Scientifically Tested. Athlete Proven
From the brand that first revolutionised the athletic wear market in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game by introducing responsive textiles and gear, scientifically designed to enhance performance by recycling the body’s energy ... read more
Under Armour welcomes Mick Schumacher to its formidable global athlete roster
This new signing will see the 20-year old Formula 2 driver join the likes of Anthony Joshua, Stephen Curry & Lindsey Vonn in UA’s star-studded roster. Having already made a name for himself as one of the world’s best young drivers, the German will now work alongside Under Armour in his ... read more
Team GB Hopefuls Supported by IOC Olympic Solidarity
With the Tokyo 2020 Olympic Games just over a year away, the British Olympic Association has been working with the IOC and the Olympic Solidarity programme to support athletes on the road to Tokyo. The IOC’s Olympic Solidarity programme is in place to assist elite athletes in their preparation ... read more
Lagardère Sports Poland Becomes an Official Marketing Partner of KSW Federation
Global sports marketing agency Lagardère Sports has established a partnership with one of the biggest Mixed Martial Arts (MMA) federations in the world - KSW. As their exclusive marketing partner, Lagardère Sports Poland will be responsible for attracting ... read more
DataPOWA Ltd, the AI technology firm delivering POWA index, announces the appointment of Ian Penrose as Non-Executive Chairman
DataPOWA Ltd, the AI technology firm delivering POWA index, the world’s first data-driven, real-time sports sponsorship valuation engine, is pleased to announce the appointment of Ian Penrose to the new role of Non-Executive Chairman, and he will join the company's board with immediate ... read more
New ESA Sponsorship Market Overview Reports 8.7% Increase in European Sponsorship Market Size
The European Sponsorship Association has released its annual ESA Sponsorship Market Overview for 2019. The report, produced in collaboration with ESA Member, Nielsen Sports, sees the European Sponsorship Market grow by a significant rate of 8.7% in 2018, with the most noticeable increase in the top ... read more
Under Armour Opens EMEA Headquarters in Amsterdam
Under Armour has officially opened its new EMEA Headquarters in Amsterdam, following a launch event for members of staff, attended by Founder and CEO, Kevin Plank, senior executives, and Under Armour athletes. The new 4,800m² office, situated in the iconic Citroën Building in the city’s Olympic ... read more
SponsorLive: The European Sponsorship Association Summit Attracts around 250 European Delegates
The sponsorship industry gathered in the heart of Europe at Docks Dome, Brussels on 28-29 March 2019, for the dedicated European sponsorship conference and awards event SponsorLive: The European Sponsorship Association Summit. Around 250 delegates came together from throughout Europe to attend ... read more
The Sponsorship Industry Forms European National Sponsorship Associations Workstream
ESA is delighted to announce the formation of a European National Sponsorship Associations Workstream that will bring together representatives of sponsorship associations across Europe. Convening four times a year, the group will discuss the sponsorship issues and trends across Europe and how the ... read more
Volvo Car UK proud to become Official Vehicle Partner of British Triathlon
· New Volvo sponsorship announced today at the 2019 Triathlon Show· Volvo to supply official vehicles for key triathlon events around the UK and to support the work of British Triathlon officials· Volvo and British Triathlon share common values, including care for the ... read more
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