Aqua Blue Sport, the multi retailer online cycling marketplace and Ireland's first UCI Professional Continental team, have teamed up with SweetSpot to become their Official Online Retailer and Digital Partner, in a move that will see the Irish brand launch a dedicated online retail store for the OVO ... read more
News
SweetSpot appoint Le Col as Official Cycle Clothing Partner to OVO Energy Tour of Britain
SweetSpot have appointed Le Col, the performance clothing brand founded by former professional cyclist Yanto Barker, as their Official Cycle Clothing Partner, in a move that will see the brand providing the iconic leaders' jerseys for the OVO Energy Tour of Britain, OVO Energy Women's Tour and The ... read more
New era beckons for the Dubai Duty Free Irish Open
A new and exciting era for the Dubai Duty Free Irish Open was unveiled today with news that the tournament, from 2019 onwards, will be hosted annually by some of the greats of the Irish game. Utilising the model that has seen the British Masters return successfully to the European Tour ... read more
Limelight Sports adding value to The FA People’s Cup
Limelight Sports, the agency of the Active World, is working with The FA to support the future growth and development of The FA People’s Cup, the nation’s largest and most inclusive small sided competition. The FA People’s Cup first round kicks off nationwide in late February and continues through ... read more
RedPeg Marketing Appoints Former Global Chief Strategy Officer for Havas Sports & Entertainment, Fredda Hurwitz, as CMO
Wednesday, January 31, 2018 (Washington, DC): RedPeg Marketing, a nationally recognized brand experience agency whose clients include Accenture, GEICO, Square Enix, TD Bank, Francis Ford Coppola Winery and more, today announced the appointment of Fredda Hurwitz, as the company’s new CMO. Prior to ... read more
Get your pack back together: Join England Rugby legends Mike Tindall, Will Greenwood and Neil Back on the Wolf Run obstacle challenge
England 2003 Rugby World Cup heroes Mike Tindall, Will Greenwood and Neil Back are getting back together to take part in a brand new Wolf Run obstacle challenge at Pippingford Park, East Sussex on Saturday 28th April. To celebrate the new event, the three Rugby World Cup winners will be running ... read more
The International open water swimming series “X-Waters” comes from Russia to Austria
On the 15th and 16th of September, the Wörthersee lake will be crossed by hundreds of swimmers. The international series "X-Waters" has chosen one of the most famous lakes in Austria and therefore also Carinthia as their destination. The right challenge - the 17 km track from Velden to Klagenfurt - ... read more
City Football Group partners with CAA Sports for Commercial Representation
CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has been appointed by City Football Group (CFG) to develop global partnerships. CAA Sports will work alongside CFG’s in-house sales team on a range of projects, with an initial focus on orchestrating ... read more
Staysure Tour announces 2018 schedule
Landmark season for the Staysure Tour, formerly known as the European Senior Tour PGA Seniors Championship returns to the schedule, with Staysure named as title sponsors The Senior Open Presented by Rolex to be held on the Old Course at St Andrews for the first time The Staysure Tour ... read more
The Rights Holder Manifesto – Sponsorship is a game and rights holders are losing
“It’s not your job to change the way brands consider sponsorship. It’s your job to change the way they consider your sponsorship.” The scramble for sponsorship continues across all levels of sport and across all markets. And it’s not getting any easier. Contrast that with the fact that ... read more
Sponsorship in Ireland to break €200m mark for the first time: ONSIDE
With 8 in 10 sponsors in Ireland considering acquiring new sponsorship rights in 2018, the Irish Sponsorship market is set to grow by 12% to a new high of €201m in 2018, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ONSIDE. 2017 saw the Irish ... read more
Soccerex Football Finance 100 | 2018 Edition – Manchester City pack most financial punch on the planet
Manchester City have more financial muscle than any other club in world football – according to the Soccerex Football Finance 100. This ground-breaking new annual report by Soccerex, which has produced many ‘eye-catching’ results, uses a bespoke methodology to evaluate and rank the top 100 clubs ... read more
Timothy James & Partners London 10 Mile returning to Richmond Park in May 2018
Our Active team are excited to announce that ‘London’s most beautiful running event’ is returning to the world-famous Richmond Park on May 13 2018, with thousands of runners of all levels of ability expected to sign up for an unrivalled day of closed road running and family fun. Entries for the ... read more
SweetSpot Group appoints Heath Harvey as CEO
Leading sports event management and marketing company, SweetSpot Group, organisers of the OVO Energy Tour of Britain and OVO Energy Women's Tour, are delighted to announce the appointment of Heath Harvey as CEO in 2018. Hugh Roberts, executive Chairman of SweetSpot Group, commented, "Heath has a ... read more
‘GolfSixes’ attracts new, younger fans as short-format golf returns to the European Tour
Proven outcomes from inaugural GolfSixes event last season prompts launch of a ‘festival of golf’ in 2018 GolfSixes concept brings ‘high octane’, entertainment golf to wider audiences Junior tournament to be introduced alongside professional event Event returns to Centurion Club, St. Albans ... read more
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