Key figures from the world of swimming attended a reception at the House of Lords, Westminster on Friday to celebrate 30 years of Swimathon. The Lord St John of Bletso welcomed guests from across the sporting spectrum to celebrate the achievements of this extraordinary event. Swimathon is the ... read more
News
CSM’S The Changing Room panel debate the current trends challenging sports sponsorship
CSM hosted an evening of lively debate with four panellists from the world of sport. British and Irish Lions star Jamie George and racing driver Carmen Jorda were joined by Neville Koopowitz (CEO Vitality) and Peter Harding (CEO Lucozade Suntory Ribena) to discuss the changing landscape within ... read more
Football’s Super Spenders – A Report by CSM
CSM Sport and Entertainment has today launched a report that analyses the five most football-loving countries in Europe: Spain, England, Italy, Germany and France, to better understand their respective sponsorship landscapes. The research has uncovered 1,751 sponsorship deals, involving 1,148 ... read more
Thomas Bjørn names the European Tour Foundation as the Official Charity of The 2018 Ryder Cup
European Ryder Cup Captain Thomas Bjørn today announced that the European Tour Foundation will be the Official Charity of The 2018 Ryder Cup. The European Tour Foundation was launched in May this year, replacing the existing Tour Players Foundation, and will bring together, under one umbrella, ... read more
CSM and adidas deliver the first-ever adidas City Run in Shoreditch
5,000 runners pound the closed streets in first-ever adidas City Runs event with CSM Active The inaugural adidas City Runs Shoreditch 10K took place on Sunday 8th October Olympian Tom Daley made a surprise appearance to give the runners a unique group warm-up Over 75 runners ran on behalf ... read more
Tim Crow, the CEO of Synergy, is Leaving the Agency After 18 years
Tim Crow, the CEO of Synergy, is leaving the agency after 18 years to pursue new ventures. Under Tim's leadership, Synergy became established as a leader in sports and entertainment marketing, winning an array of clients and awards, continually innovating its offering, and launching in the ... read more
Royal Parks Half Marathon celebrates #10yearsrunning
On Sunday 8 October the Royal Parks Half Marathon, presented by Royal Bank of Canada will celebrate its tenth year when a capacity field of 16,000 runners take to the capital for the 2017 event. The 13.1 mile route takes runners through four of London’s eight Royal Parks – Hyde Park, The Green ... read more
ESA Diploma Congratulates a Record Number of Graduates
The 2017 ESA Diploma Results are Out European Sponsorship Association (ESA) is proud to announce the results of this year’s ESA Diploma, the industry’s flagship qualification course for those aspiring to advance their careers in sponsorship. Following the largest Diploma intake ever, 57 ... read more
Double Paralympic champion Jonnie Peacock introduces dance inspired workout to celebrate The Gym Group’s 100th gym
New ‘HIIT the Floor 100’ workout to build strength and endurance for Jonnie’s new training schedule Just 10 years after opening its first facility, The Gym Group’s 100th gym is now open for business in Feltham, South West London To celebrate the opening of The Gym Group’s 100th gym, Double ... read more
Synergy Appoints Kate McGregor To Head Up Communications Division
Synergy, the award-winning international sports and entertainment marketing agency, has today announced that Kate McGregor will head up the Communications division as Associate Director of Communications. McGregor will be responsible for the communications output across the agency’s list of ... read more
PFA hires Snack Media to ensure more football fans get their say in revamped monthly awards
Snack Media - a leading independent sports digital media company – has been brought in by the Professional Footballers’ Association of England and Wales (PFA) as their new digital media partner for the forthcoming three seasons to revamp their monthly awards and give more football fans across the UK ... read more
Tim Peake Spacecraft’s Next Epic Journey – Across the UK
Soyuz TMA-19M’s national tour has been announced by Tim Peake, Samsung and the Science Museum Group. Tuesday 26 September 2017, Bradford, UK: European Space Agency Astronaut Tim Peake launched a ‘first-of-its-kind’ national tour of the Soyuz spacecraft used for his Principia Mission, with the aim ... read more
CSM Organises First Ever Vélo Birmingham As Thousands Come Out To Support
The Active team at CSM Sport & Entertainment, brought local communities together in towns and villages across the Midlands last weekend as 15,000 cyclists took part in the inaugural Vélo Birmingham closed-road cycle sportive, which raised more than £2 million for charity. The 100-mile cycle ... read more
Fast start for Williams in new fan engagement campaign
Formula One team Williams has recorded strong early results in its new partnership with data-driven sports marketing agency Two Circles to bring its millions of fans and followers closer to the world of Williams and Formula One. BT Sport Industry Agency of the Year Two Circles is working with ... read more
Limelight Sports appointed to deliver Global Energy Race
Limelight Sports, the agency of the Active World, has been appointed to organise the UK event for the 2017 Global Energy Race by New York Bakery Company and Grupo Bimbo. This unique event, made up of 3k, 5k and 10k runs, started globally in 2015 and now in its 3rd year has expanded to 38 host cities ... read more
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