European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

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You are here: ESA home / Diploma / How it Works

How it Works

16 July 2014

2021 underway – next course starts January 2022

The course’s Study Notes comprise six separate modules which must be read over a 6-month period. The learning model incorporates an assessment system comprising assignments which must be completed to demonstrate that the Study Notes have been read and understood. Students are also required to complete a course project (called the Set Brief) which is a real-life marketing challenge and must be handed in at the end of the course. All work is assessed and marked by a cross-section of industry experts. Each student receives a grade reflecting their level of overall performance. Passing the Diploma enables graduates to use the initials ‘Dip ESA’ after their names in perpetuity.

The extensive Study Notes are accessed via the Diploma website and supported by pre-recorded monthly webinars consisting of presentations made by leading industry experts about subjects being studied at the time.

Upon request, students are assigned a mentor, often from their organisation, who will oversee their studies, and offer guidance and support throughout the course.

The online capability is managed internally by ESA and access to all of the course materials will be available via the ESA website.

 

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  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Our News
  • membership
    • Benefits of ESA Membership
    • Membership levels explained
    • Our Members
    • ESA Code of Conduct
    • Apply for ESA Membership
    • Member get member initiative
    • 2020 Annual ESA Newsletter
    • ESA Member Testimonials
    • ESA Associate
    • ESA Member Login
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • Case Studies
      • 2021 Winners & Shortlist
      • ESA Best of Europe
      • Previous Winners
      • Judges
      • Partners
      • Ceremony
      • Categories
      • FAQ & Dates
      • How to Enter
        • Rules of Entry
        • Entry Forms
        • Entry Payment
        • Webinar
      • Photos
      • Videos
  • qualifications
    • Overview
    • ESA Diploma
      • ESA Diploma Home
      • Introductory Session
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • How it Works
      • FAQ
      • Graduates
      • Testimonials
      • Our Partners
      • Videos
      • Photos
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • FAQ
      • Our Partners
      • Testimonials
      • Student Login
    • ESA Practical tools for navigating C-19
      • Practical tools Home
      • Course Leader
      • Enrolment, Fees and T&Cs
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Our Partner
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
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