The course’s Study Notes comprise six separate modules which must be read over a 6-month period. The learning model incorporates an assessment system comprising assignments which must be completed to demonstrate that the Study Notes have been read and understood. Students are also required to complete a course project (called the Set Brief) which is a real-life marketing challenge and must be handed in at the end of the course. All work is assessed and marked by a cross-section of industry experts. Each student receives a grade reflecting their level of overall performance. Passing the Diploma enables graduates to use the initials ‘Dip ESA’ after their names in perpetuity.
The extensive Study Notes are accessed via the Diploma website and supported by monthly ‘live’ seminars which are held in London (and filmed for the benefit of those who are unable to attend or are long-distance) and consist of presentations made by leading industry experts about subjects being studied at the time.
Students are assigned a mentor, often from their organisation, who will oversee their studies, and offer guidance and support throughout the course.
The online capability is managed by award-winning online educational specialists, Nelson Croom.