- Dove has announced a new brand partnership with the Lawn Tennis Association, supporting British Tennis events across the summer of 2017
- Dove will be distributing over 60,000 samples of its new Go Fresh Pear & Aloe Vera anti-perspirant to players and fans this summer across British Tennis events
- The brand will be celebrating “Dove Ladies Day” at the Aegon Open, Classic and International tournaments, offering exclusive giveaways
- Dove customers will have the chance to win an all-inclusive, family tennis holiday to La Manga Club in Spain
Dove, the UK’s number 1 skincare anti-perspirant brand, has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing product for top tennis players competing at British Tennis events.
As part of the partnership, the brand will be celebrating a special ‘Dove Ladies Day’ at the Aegon Open, Classic and International tournaments, where it will be offering fans free product samples and giveaways, as well as a chance to win Finals Day tickets when they share photos on social media. Dove will also be giving away a tennis holiday for four to Spain, in partnership with existing British Tennis Partner, La Manga Club.
Sarah Atkins, Senior Brand Manager Dove and Vaseline Deodorants, at Unilever UK said: “We are delighted to announce our support for British Tennis and are looking forward to an exciting summer of events. We’re proud to be providing our caring anti-perspirant products from the new Go Fresh Pear & Aloe range to female players and fans at the tennis, helping them feel fresh throughout the day.”
James Mercer, Commercial Director at LTA, said: “We are delighted to welcome Dove to the British Tennis family of partners. The brand will bring wonderful support to our efforts to continue to grow our major events. We look forward to approaching another exciting summer of tennis feeling fresh and ready to go.”
The new Dove Go Fresh Pear & Aloe Vera deodorant will be available in aerosol and roll on format and includes the brand’s ¼ moisturising cream, designed to care for underarm skin. This, teamed with a crisp, light and premium fragrance, will leave consumers feeling fresh and dry for up to 48 hours.
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 Nielsen Total Market: Total Coverage – Deodorant. Source: ScanTrack Data: MAT – WE 22.04.2017
 The trip will be on offer to customers purchasing two or more Dove products in TESCO, as part of its Clubcard loyalty scheme for a 3-week period from 7th June 2017.
For further information about Dove products please contact:
Kathryn Platt at Clarion Communications
E. firstname.lastname@example.org / email@example.com
For further information about Dove Tennis partnerships, please contact:
Becky Stewart at Essentially Group