It’s difficult to pick a single metric, client or story to fully encapsulate what a phenomenal year this has been for the business, so it’s probably best to see this as a year that all the key components of a successful agency came together to achieve phenomenal, record-breaking financial results (revenue and margin).
An agency needs to have a clear vision. In 2022 we relaunched our brand around All in Play, doubling down on our commitment to having creativity at our core. With a vision comes an agency culture – and we couldn’t be prouder of ours – supported by our new values, we have a dynamic vibrant, diverse agency group, with the lowest churn rate and highest office attendance of any business we know.
Culture is supported by the most important factor of all, our incredible people, working brilliantly to deliver ambitious, innovative, and exciting work for our clients – all of whom have been retained in 2022, with more added.
Work we are most proud of includes Cisco x The Connected Scarf, Peroni x BST, Sipsmith x Wimbledon, BMW x Drive is the Difference, Paddy Power x Bingoton, SOUL CAP x SWIM PROUD, Standard Chartered x The Gender Play Gap, Mastercard x Priceless Planet, Snickers x Lionesses, Coca-Cola FIFA World Cup Trophy Tour, and of course finishing with Budweiser x FIFA World Cup.
An incredible body of work, which only scratches the surface of what we’ve delivered, but 2022 has without question been a year like no other for the agency.