As part of the European Sponsorship Association’s aims to inspire, educate and raise standards, ESA is pleased to announce that a new 14-page guide on Product Placement is available exclusively to members.
The new publication builds on the ESA introductory guide (April 2013) and shows how product placement, within the realms of sponsorship and partnership marketing, can amplify the existing associations between content and brands.
The guide provides helpful case studies and also incorporates useful data on the effectiveness and reach of product placement.
The ESA Media Group has compiled the guide and special thanks go to members from BSkyB, Global Radio, Discovery Channel, Pearl and Dean, MEC, Newcast/ZenithOptimedia and Dentsu Aegis Network.
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For further information, contact the ESA Office via esaoffice@sponsorship.org