As part of the #ESAwebinar series, ESA members are exclusively invited to attend monthly ESA Diploma seminars from this year’s course – join industry leaders to discuss key trends and emerging issues in sponsorship and sports marketing.
ESA members please see your e-bulletin dated 30 March – if you aren’t already signed up to the ESA mailing list, please head HERE.
This year’s ESA Diploma is already well into its stride, with a record number of students and an extremely exciting seminar programme underway.
Thursday April 8 is seminar five, where we look at the subject of disruption and the powerful and persuasive role it can play in the sponsorship environment.
There are no better exponents than Paddy Power who have carved a niche for themselves in the art of impish and irreverent self-promotion.
The excellence of their work is best seen through the lens of their competitive and potentially imperilled industry in which they’ve carved a unique positioning which sets them apart from their more staid competitors.
We are thrilled to welcome Paddy Power’s Emer Mc Carthy who will discuss their unique style, strategy and latent market challenges, as well as put into context some of their award-winning work, while also reflecting on what the future might hold.
TO BOOK: ESA Members see your e-bulletin dated 1 April for the link.
For more information about upcoming ESA Diploma seminar dates, head HERE.