As part of the #ESAwebinar series, ESA members are exclusively invited to attend monthly ESA Diploma seminars from this year’s course – join industry leaders to discuss key trends and emerging issues in sponsorship and sports marketing.
ESA members please see your e-bulletin dated 20 April – if you aren’t already signed up to the ESA mailing list, please head HERE.
AMBUSH MARKETING TO DISARRANGEMENT MARKETING
Peter Raymond, ESA Diploma Course Director, writes:
“One of the great things about the lockdown period and its resultant digital halo is that we’ve been able to raise our sights as far as speakers for this year’s Diploma seminars are concerned. We’ve reached far and wide to find the most inspiring and insightful speakers available and our distinguished guest for Seminar Six is a true marketing pioneer, someone who has become an iconic, academic totem pole and contributed more valuable and deeply insightful resource material relating to sponsorship than anyone I’ve encountered.
“I’m thrilled to welcome T. Bettina Cornwell (Head of the Marketing Department and Professor of Marketing in the Lindquist College of Business at the University of Oregon) to the Diploma and delighted to announce that, in this Olympic year (sic), she has chosen to speak about ambush marketing which I know will be a revelatory, revealing and fascinating opportunity to listen to one of our industry’s most admired and respected scholars and authors (‘Sponsorship in Marketing’ – second edition 2020 – is her latest book although her output is profuse and comprises many academic papers as well as hosting her own much-revered YouTube channel).
“This is a rare opportunity to hear from one of our industry’s most influential and engaging minds and I’m thrilled that she’s allowed us to open this session to our wider sponsorship community. I’d travel miles to see her speak, luckily I don’t need to leave my living room.”
TO BOOK: ESA Members see your e-bulletin dated 20 April for the link.
For more information about upcoming ESA Diploma seminar dates, head HERE.