As part of the #ESAwebinar series, ESA members are exclusively invited to attend monthly ESA Diploma seminars from this year’s course – join industry leaders to discuss key trends and emerging issues in sponsorship and sports marketing.
*ESA Diploma seminars are exclusively reserved for ESA Diploma students and ESA members – please check your next ESA bulletin for the invitation and registration link*
The ESA Diploma is nearing its conclusion and the course traditionally finishes its syllabus by visiting the essential subject of research and evaluation. To help us unravel this vital component of sponsorship we’ll be joined by David Peters (Founder and Director, The Value Xchange), who will demystify and simplify many of its complexities from a sponsorship practitioner’s perspective rather than a researcher’s.
The presentation will cover why research and evaluation is so important in the context of informing the sponsorship strategy, platform and property selection as well as in measuring its effectiveness versus brands objectives.
David Peters
Founder and Director
The Value Xchange
**Please note: this seminar is only open to ESA Diploma students and ESA members**