CSM Sport and Entertainment has today launched a report that analyses the five most football-loving countries in Europe: Spain, England, Italy, Germany and France, to better understand their respective sponsorship landscapes. The research has uncovered 1,751 sponsorship deals, involving 1,148 companies in 50 different sectors, which results in an investment of approximately €4,076 million euros across these five nations.
From financial services to tyre brands, the report highlights the interesting breadth of sectors that invest in football, and offers significant insights and comparisons across the European countries evaluated; all pointing towards potential exciting opportunities available in both the short and long run.
At a time when the football sponsorship landscape is becoming increasingly cluttered, brands are finding it difficult to make meaningful connections with their target audiences. This report offers invaluable intel into where the opportunities are, and more importantly, how they compare to those available in other countries, ensuring our clients achieve the cut through they desire.
CSM Spain have produced this report to delve into the statistics and insights for those looking to get into football sponsorship.
Please contact footballsuperspenders@csm.com for a full copy of the report.
–ENDS–
Media Enquiries
Henry Robson, Senior PR & Communications Manager
Telephone: +44 7958 778 244
Email: henry.robson@csm.com
About CSM Sport & Entertainment
CSM, part of Chime Communications, brings together leading industry experts to offer the full range of services across sport and entertainment marketing. Working with brands, rights owners and live experiences, CSM exists to create impact through challenging convention. This happens because of the organisation’s shared belief that great minds don’t always think alike. CSM, across 26 offices in 19 countries, is made up of 1,000 entrepreneurial people who are empowered to put their hand up and challenge convention in everything they do.
CSM has extensive experience and unique insight into the football landscape. CSM works with the sport’s governing bodies and have delivered services at their major global tournaments: FIFA, UEFA, RFEF, FA, CBF and LaLiga. CSM has also delivered commercial and broadcast consultancy, social, digital and communications strategies for top flight clubs, such as such as Real Madrid, AC Milan, Chelsea FC, Manchester City, Tottenham Hotspurs, Liverpool FC and Arsenal. Additionally, CSM has planned and activated for some of the sport’s most notable sponsors, including Coca-Cola, Adidas, Hisense, Hyundai, Carlsberg, Gazprom, Samsung or AIA, among others.