Lidl, the Official Supermarket of the England football team, have announced their starting line-up for this summer’s tournament with the help of England Manager, Gareth Southgate.
As proud partner the of The FA’s grassroots football programme ‘FA Lidl Skills’, Lidl have helped to create more than 3 million opportunities for boys and girls, aged 5-11, to play football over the last three years.
To celebrate this new pool of English talent, Lidl invited some of the country’s FA Lidl Skills children to be part of England’s Lidl Team.
Their place in the squad was confirmed by England boss Southgate in this video.
The uncapped youngsters, from across the country, were given the chance to ‘Dream Big with Lidl’ and take part in a training day at St George’s Park, the home of English football.
Fans will be able to follow England’s Lidl team across the supermarket’s social media channels in real-time, as the senior England team take to the pitches in Russia.
Their journey will see them replicating moments that their senior counterparts will face, from boarding the plane to Russia, facing major on-pitch moments such as goals, cards and even the nerve wracking penalty shootout.
As Official Supermarket of the England football team, Lidl, are supporting the Three Lions and encourage football fans to ‘Dream Big with Lidl’ this summer. Follow England’s Lidl team with @LidlUK across Facebook and Twitter.
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Press enquiries
Sarah Emerton, 07919 381058, Sarahjane.Emerton@csm.com
About Lidl UK GmbH
Since establishing itself in the UK in 1994, Lidl has experienced continuous growth in Great Britain and today has over 20,000 employees, 680 stores and 11 distribution centres in England, Scotland and Wales. As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. With a presence in 30 countries around the world, the supermarket, which has more than 225,000 employees globally, currently operates approximately 10,000 stores and more than 150 distribution centres in 28 countries globally. The family supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society and the environment. Lidl UK is passionate about working with British producers and sources two thirds of its products from the UK, working with suppliers across the British Isles wherever possible.
The Schwarz Group (Kaufland, Lidl) has been Europe’s largest food retailer since 2014 and generated a turnover of €90.2 billion in financial year 2016.
For more information about Lidl UK visit www.lidl.co.uk.
Lidl & Football
- Lidl has invested more than £10 million in football partnerships across the UK
- In England, Lidl has partnered with The Football Association as:
- Lead Partner for FA Lidl Skills – grassroots football coaching program ran in and out of schools with professional FA coaches Lidl’s investment is helping to create 1.2 million opportunities for girls and boys aged between 5-11
- Official Supermarket of the England Team
- Official Fruit and Vegetables of the England Team
- Official Water of the England Team
- Meat & Poultry brand, Birchwood Farm is Official Product
About the FA Lidl Skills Programme
The FA Lidl Skills programme offers a unique brand of fun, friendly football coaching for 5-11 year olds of all abilities. Together The FA and Lidl are creating 1.2million opportunities to play football, each year of their 3-year partnership, encouraging children to get involved in the sport.
Sessions are run by expert FA Lidl Skills coaches, and designed to make the participants more active – gaining greater fitness and technical footballing ability in a fun, safe and progressive environment.
Sessions are implemented to boys and girls through holiday sessions and within football-based PE lessons in school time and in local grassroots clubs. Sessions are a great value too, costing an average of £2 per session, or free for Lidl customers with a voucher.