IMG
IMG, the pioneer in golf, was founded by Mark McCormack in 1960 following a gentleman’s agreement handshake between Mark and Arnold Palmer. This was the start of athlete representation as we know it today.Over the years IMG has extended into numerous sports but its roots are firmly set within Golf and we are proud to have staged over 800 events since 1960.
Key Responsibilities & Accountabilities
Responsible for the sale of brand partnership opportunities for the Solheim Cup in Europe, with an opportunity to include the US editions.
Responsible for the sale of brand partnerships across other women’s golf properties in IMG’s portfolio, including the Women’s Scottish Open.
Work closely with the Project Lead (SVP) for the Solheim Cup and Solheim Cup Europe Tournament Director, as well as commercial representatives within the LPGA and LET.
In partnership with the team, help develop a GTM strategy which unlocks the significant commercial potential of the Solheim Cup, maximising sales and achieving the revenue targets set.
Research industries most relevant to the Solheim Cup’s vision and brand pillars, targeting brands with a clearly articulated value proposition that demands attention.
In partnership with the Global Strategic Partnerships teams and the wider Endeavor network, build and manage a pipeline of sales opportunities, effectively connecting with senior decision makers from target brands and existing IMG and Endeavor clients.
Unusual Challenges or Circumstances
Regular weekend work where you may be required to travel to events domestically and internationally.
Outside of event travel there will be a requirement to travel for meetings as part of the role.
Key Results Areas
To successfully grow the commercial revenue streams across sponsorship and partnerships.
To deliver the agreed growth target identified as part of the Solheim Cup project.
To foster a positive working relationship with the key principals across the Solheim Cup
Demonstrate positive business behaviours.
Knowledge and Experience
An extensive network of senior client relationships within UK and Europe – US also preferred
Demonstrable experience of developing high value, consultative, solution focused marketing programmes for mature and/or niche properties
Relevant experience selling technology and sustainability focused propositions an advantage
Understanding of Golf is a nice to have, but not a must
Skills & Abilities
Must have strong written and verbal English language skills. A second or even third European Language is preferred but not essential.
An effective leader with strong people management skills and ability to excel in a fast-paced environment
Working knowledge of MS Office software, including Word, Excel, Outlook and PowerPoint.
Ability to build long lasting working relationships with internal and external stakeholders at all levels
Ability to self-direct and motivate and work with minimal supervision