Insights & case studies to help build your brand and impact your business by engaging with a health-conscious, UK running community
This seminar is for brand marketers and business owners
THE CHALLENGE: Over the last 15 years, the popularity of running has rocketed at a rate never seen before. Whether infrequent ‘hobby runners’ or seasoned ultra-athletes, participation numbers have soared, with over 36 million runners logging 6.67 billion miles on Strava in 2017. The question has therefore become – How can marketeers engage effectively with this diverse running community, to grow their brand and subsequent revenues?
THE SOLUTION: Our line-up of global experts will share their insights.
Speakers:
Nick Rusling (CEO at Human Race) – How brands can engage with their audiences through Mass Participation events
Gareth Mills (UK Head at Strava) – How an effective use of technology can engage modern-thinking runners
Peter Gowans (UK Event Director at Erdinger Alkoholfrei) – How intelligent communication with runners can alter brand perception and consumer behaviour
Andy Baddeley (Olympic Finalist & Park Run World Record Holder) – How you can use a digital community to appeal to runners of all abilities
Register for the free ‘How to Positively Impact Your Business Through Running’ seminar. Attendees will receive confirmation of their place in due course.
For more information, please contact ESA Member, Human Race:
Chris Edwards
E: chris.edwards@humanrace.co.uk
T: +44(0)208 391 3913
About Human Race
Human Race is the UK’s leading mass participation events company, putting on over 30 events each year in triathlon, cycling, running, duathlon and open water swimming. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, Human Race’s prestigious portfolio includes the Royal Windsor Triathlon, Dragon Ride, the Cancer Research UK London Winter Run and the ASICS Greater Manchester Marathon. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL and Cisco.
Human Race’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.