ENGLAND CRICKET & LIFEBUOY PROVIDE £1 MILLION OF HYGIENE PRODUCTS DURING THE 2021 SEASON TO ENSURE THE SAFE RETURN OF CRICKET IN ENGLAND & WALES.
Unilever brand Lifebuoy, the world’s number one hygiene soap brand1 has today, on Global Handwashing Day, revealed that the first year of their partnership with England Cricket & the England & Wales Cricket Board (ECB) has seen more than £1 million of hygiene products provided to help deliver the cricket season across all levels of the game this summer.
In collaboration, Lifebuoy and the ECB provided the ten international cricket venues with hand sanitiser dispensers, as the summer saw the return of fans to international cricket for the first time since 2019. England’s representative teams and their opponents were also provided with PPE for training camps and matches.
A bespoke ‘Hygiene Bundle’ was created for the recreational clubs of England & Wales, with the ECB providing just over 3500 cricket clubs with free hand sanitiser, liquid hand wash and hand wipes to help them provide a full hygiene solution for their members and visiting teams.
Lifebuoy was also proud to work with the ECB’s entry-level participation programmes during a record-breaking summer. They offered each of the 101,000 registered children on the ECB’s All Stars Cricket (5-8 years old) and Dynamos Cricket (8-11 years old) programmes a free bottle of hand sanitiser.
Nick Pryde, ECB Director of Participation & Growth, said: “In what has been a summer where we have seen both adult and junior participation on the rise in England & Wales, we are really pleased to have had the positive partnership with Lifebuoy in place. Providing more than 3,500 clubs with hygiene bundles to help them comply with COVID-adapted matches and training has certainly played its part in 10,000 more adult fixtures being played than in the summer of 2019.”
Benoit Roger-Marchant, Marketing Director, Lifebuoy UK & Ireland, commented: “As the UK’s number one hygiene brand, Lifebuoy has a clear role to play in helping us all stay safe, and we are proud of the collaboration with the ECB to help cricket return safely this summer. We’re on a mission to continue to improve hand-hygiene in the UK, and are looking forward to raising awareness of some of our education initiatives today, on Global Handwashing Day, with the support of England Cricket.”
–ENDS–
For further information, please contact:
Lifebuoy: Tom Ainscough, +44 (0) 782 485 7549, Tom.Ainscough@csm.com
ECB: Ben Walker, +44 (0) 792 028 8720, Ben.Walker@ecb.co.uk
About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while:
- improving the health of the planet;
- improving people’s health, confidence and wellbeing; and
- contributing to a fairer and more socially inclusive world.
While there is still more to do, we are proud to have been recognised in 2020 as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.
For more information about Unilever and our brands, please visit www.unilever.com.
About Lifebuoy
Lifebuoy is the world’s number one hygiene soap1, sold in nearly 60 countries. Through the Lifebuoy brand, we aim to make a difference by creating quality, affordable products and promoting healthy hygiene habits. Since 2010, we have reached over 1 billion people through our handwashing programmes.
The desire to be clean, active and healthy is intrinsic to everyone – irrespective of age or economic status. We understand this and Lifebuoy soap has championed the cause for better health through hygiene for more than a century.
An inspiring vision for more hygienic, healthier and ultimately more vital communities is the driving force behind the Lifebuoy brand. To realize this vision, we look to consistently innovate and provide accessible Lifebuoy products to a wide variety of consumers. The vision also commits the Lifebuoy brand team to visible action, through inspiring projects that motivate consumers to improve their hygiene behaviour.
About ECB
The England and Wales Cricket Board (ECB) is the national governing body for cricket in England and Wales. It is dedicated to supporting the game at every level, from our international teams, the First-Class Counties and domestic cricket through to disability cricket, grassroots clubs, schools and junior cricket and recreational programmes.
In 2019 the ECB launched Inspiring Generations, a game-wide strategy to grow cricket in England and Wales from 2020-24. The five-year plan sees the whole game united behind a clear purpose: to connect communities and to inspire current and future generations through cricket.
1Calculation based on Nielsen unit sales information for the total markets (approx. 40 countries). Latest 12 months available. Details available on request.