- Marmite announce collaboration with England’s original cricket supporters’ club, and its unofficial 12th Man, The Barmy Army
- Unilever brand also announce partnership with record-breaking fast bowler Stuart Broad to amplify the campaign
- Marmite & The Barmy Army will work together on composing a song for Broad around this summer’s series
Marmite, a Unilever brand, has today announced a partnership with England’s original cricket supporters club The Barmy Army to provide additional support from the terraces for this summer’s series.
Through the partnership, Marmite will be working with The Barmy Army on composing a song for legendary England fast bowler Stuart Broad – inspired by Marmite – ahead of a momentous summer for English cricket.
Marmite is leaving no stone unturned in their attempt to help Broad – the man Australians love to hate – and his teammates gain a competitive advantage on the field as well as helping themselves benefit off the field against Australia’s alternative toast topper.
Marmite will also be fuelling both England & Australian fans across the five Men’s Test Matches and Women’s Test Match this summer by spreading the love and handing out over half a million complimentary samples of the delicious yeasty savoury spread. Amongst them, will be The Barmy Army’s lead trumpeter Simon ‘Finchy’ Finch, who will be leading England supporters against their Australian counterparts.
“At Marmite, we’re keen to show our love for the England team, and what better way to do that than partnering with another of Britain’s most iconic brands, The Barmy Army”, said Annabelle Terry, Brand Manager at Marmite. “They know the rivalry between England and Australia better than most, and we’re looking forward to showing our support to both them and Stuart this summer!”
“I can remember Marmite’s battles with their Australian rivals during the 2019 series, and so am really excited to be a part of action this time around”, commented ambassador Stuart Broad.
“I’ve grown up with Marmite in the house and have it in the changing room with me now. The perfect British brand to have on side with us this summer! The Barmy Army have lifted us so many times before, and I’m looking forward to hearing them sing the new song on the terraces in June & July.”
The campaign is launched with a mocumentary series of content, where The Barmy Army present a shortlist of potential new songs for Broad to consider ahead of this summer’s matches. To watch the content and help spread the love for England this summer, follow @Marmite on Instagram and TikTok, as well as Stuart & The Barmy Army’s channels on social media.
Tom Ainscough – Group Associate Director, CSM – Tom.Ainscough@csm.com – +44 (0)7774 328780
Since 1902, Marmite has been the nation’s most loved and hated breakfast spread. It was first discovered by a German scientist called Justus von Liebig who found that brewer’s yeast could be concentrated, bottled, and eaten.
Marmite is a French term for a large, covered earthenware or metal cooking pot. Originally British Marmite was supplied in earthenware pots but since the 1920’s it’s been sold in the bulbous glass jars we are familiar with today.
Available in supermarkets and independent retailers worldwide, Marmite comes in a variety of sizes, including 125g, 250g and 500g. Marmite is rich in vitamin B complex and is a source of folic acid.
Marmite is a British brand made in Burton-on-Trent, Staffordshire by Unilever UK.
Unilever is one of the world’s leading suppliers of Beauty & Personal Care, Home Care, and Foods & Refreshment products, with sales in over 190 countries and products used by 2.5 billion people every day. We have 149,000 employees and generated sales of €50.7 billion in 2020. Over half of our footprint is in developing and emerging markets. We have around 400 brands found in homes all over the world – including iconic global brands like Dove, Lifebuoy, Knorr, Magnum, OMO and Surf; and other brands such as Love Beauty & Planet, Hourglass, Seventh Generation and The Vegetarian Butcher.
Our vision is to be the global leader in sustainable business and to demonstrate how our purpose-led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. It goes back to the days of our founder William Lever, who launched the world’s first purposeful brand, Sunlight Soap, more than 100 years ago, and it’s at the heart of how we run our company today.
The Unilever Compass, our sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while improving the health of the planet, improving people’s health, confidence and wellbeing and contributing to a fairer and more socially inclusive world.
While there is still more to do, we are proud to have been recognised as a sector leader in the Dow Jones Sustainability Index and – for the tenth-consecutive year – as the top ranked company in the 2020 GlobeScan/SustainAbility Sustainability Leaders survey.
For more information about Unilever and our brands, please visit www.unilever.com.
About The Barmy Army:
The Barmy Army was founded during England’s 1994/95 Ashes tour of Australia. What started as a small group of 30 backpackers staying in hostels living their dream by watching the Ashes Down Under has now evolved into the world-famous supporters’ club that it is today. With over 1 million social media followers and 40,000 members, our sole mission still remains the same – maximise the enjoyment of sport for all.
Our business operation ranges from taking a group on a bucket list trip around the world with Barmy Army Travel, to access to England tickets home and away for our members. With also one of the largest digital audiences in cricket, we’ve managed to offer huge value and online exposure with a plethora of brands to date. On the very first aforementioned Ashes trip, tour shirts were sold amongst the group of travelling fans. This still remains integral to us today with a merchandise operation both online and in-ground, from Antigua to Edgbaston.
From first-class membership with a great range of benefits to the club class email subscription, we firmly believe we can enhance enjoyment of supporting England and achieve our goal to make watching cricket more fun and popular.