Marylebone Cricket Club (MCC) today announced it has signed a new digital partnership with Addison Lee Group, Europe’s largest car service. The partnership will see Addison Lee become Lord’s preferred car service and will strengthen Addison Lee’s premium position in London by connecting it with a relevant audience of cricket fans in and around Lord’s, the Home of Cricket.
Addison Lee is London’s premier car and courier service, with over 80% of the FTSE 100 as customers. The partnership, which will see Addison Lee offer its premium car service at Lord’s, will drive customer acquisition through a targeted campaign of engaging branded and sponsored content across MCC’s owned channels.
The new partnership has been packaged, brokered and will be activated by MCC’s long-term marketing partner, Two Circles, which has been working with MCC since 2011 to develop a deep understanding of its customers and make audience insight central to its marketing and partnership strategy.
Elly Cockcroft, MCC Head of Marketing, Brand and Digital, said: “MCC prides itself on partnering with blue-chip brands who are leaders in their sector, and is therefore delighted to announce this agreement with Addison Lee. This new digital partnership reflects the investment the Club has made in understanding and communicating with its audience and developing a portfolio of owned channels.”
David Bruce, Addison Lee Director of Business Development, added: “MCC has a quality, engaged customer base living in and around London, making it the perfect partner for Addison Lee and our premium car service. With such an exciting summer of cricket ahead at Lord’s, we look forward to enhancing our relationship with London’s cricket community.”
MCC is the world’s most famous cricket club, and has a varied, active role in the sport – from being the custodian of the game’s Laws and guardian of the Spirit of Cricket to promoting cricket to young people and looking after Lord’s, the most celebrated cricket ground in the world. This summer, Lord’s will host the first and last Test matches of the 2017 season in England, the Royal London One-Day Cup Final, the ICC Women’s World Cup Final and four NatWest T20 Blast fixtures.
–ENDS–
For further information:
Media Contacts
For MCC:
Adam Matthews
Media & Communications Officer, MCC
adam.matthews@mcc.org.uk
+44 7929 348074
For Addison Lee:
Damian Peachey
Communications Director,
Addison Lee Group
Damian.Peachey@addisonlee.com
+44 7779 433891
For Two Circles:
Matt Cutler, Head of Communications
Two Circles
matt.cutler@insidetwocircles.com
+44 7957 184415
ABOUT ADDISON LEE:
- Founded in Battersea in 1975, Addison Lee is Europe’s largest car service, providing an exceptional customer service through innovative technology combined with experienced driver and customer service teams supporting car, chauffeur and courier needs.
- 99% on-time record across 10 million journeys per year. The vast majority of our customers rate Addison Lee 5 out of 5 for passenger experience.
- 24/7 customer support from our Contact Centre. Support is always available via phone, email and social media. Customers can book by app, phone and web, and can book in advance.
- Addison Lee drivers are handpicked; only 1 in 4 meet our rigorous selection standards.
- Frequent customers enjoy priority service and membership of our customer loyalty programme, ClubLee.