Catherine Lucas, former Managing Partner at GreenRoom Design is to join ESA member Mongoose Sports & Entertainment in the newly created role of Director of Brand Experience.
- Lucas shall complement both the Communications and Commercial divisions of Mongoose by leading the formation of a third division – ‘Mongoose Create’.
- The ‘Create’ proposition will further bolster creative design, developing interactive content, digital immersive experiences and experiential events (virtual and live).
- Mongoose Create will develop new opportunities for consumers and fans to interact with brands, influencing behaviour, fostering loyalty and converting top level awareness into bottom line results. The new division will enhance the Mongoose offering for existing clients as well as provide greater opportunity for new business relationships.
Despite the pandemic challenges of 2020, Mongoose saw further growth last year with the addition of clients to their roster such as Simplyhealth, lastminute.com, Harlequins, Holly Frontier amongst others. The integrated agency is now looking to capitalise on the momentum of recent successes with the appointment of a Director of Brand Experience.
Lucas shall complement both the Communications and Commercial divisions of Mongoose by leading the formation of a third division – ‘Mongoose Create’. The ‘Create’ proposition will further bolster creative design, developing interactive content, digital immersive experiences and experiential events (virtual and live). Mongoose Create will develop new opportunities for consumers and fans to interact with brands, influencing behaviour, fostering loyalty and converting top level awareness into bottom line results. The new division will enhance the Mongoose offering for existing clients as well as provide greater opportunity for new business relationships.
Chris O’Donoghue, CEO at Mongoose, said:
“We are delighted to have Catherine join the team. Her experience will be invaluable having led an agency working on global campaigns for brands such as Puma, Timberland, Asics and Bose. As well as this, Catherine has spearheaded first-to-market, award-winning brand experience initiatives for Mercedes-Benz and Burberry and has developed and delivered omni-channel campaigns in over 70 markets which will be critical to our international development”.
Lucas added:
“I am really looking forward to joining the fantastic team at Mongoose at what is a very exciting time for the business. Mongoose already work with a number of iconic rights holders and global brands across the Commercial and Communications divisions and in my new role, I look forward to building on this as the company goes from strength to strength”.
–ENDS–
About Mongoose
Mongoose is a leading full-service sports and entertainment marketing agency delivering specialist expertise for brands, rights holders, charities and governing bodies. Creatively focused and commercially aware, the integrated agency approach delivers bespoke campaigns across communications, commercial and creative. As part of MISSION, a unique group of integrated and specialist marketing agencies, Mongoose is able to share resources, expertise and a single vision – so clients get the benefit of working with a nimble, agile agency that has all the power and scale of a multinational.
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