- Musto announces three year partnership with Royal Dutch Watersports Association, the national federation, as Official Clothing Supplier.
- Musto’s ongoing support of the British Sailing Team and World Sailing, the international governing body for the sport, cements its position as the ‘go to’ brand globally across all types of sailing, from grassroots to elite level.
Musto today announced a new partnership with the Royal Dutch Watersports Association as Official Clothing Supplier. The performance clothing brand will kit out the national sailing team, TeamAllianz, the youth academy, officials and members for the next three years which includes the 2024 Olympic Games in Paris.
Musto’s Olympic heritage can be traced all the way back to the 1964 Olympic Games when founder Keith Musto won the silver medal in the Flying Dutchman class. Ever since, the brand has delivered race-winning performance and weather protection apparel.
Nick Houchin, Musto’s Head of Marketing, explained: “In February this year we confirmed our continued support of the British Sailing Team following their incredible success at Tokyo 2020. Now we are partnering with the third most successful national team at Tokyo 2020 with the Royal Dutch Watersports Association. These two partnerships, along with our global association with World Sailing, sees us engaging with the sailing community around the world, from grassroots to Olympic level. I’m delighted to welcome the Dutch federation to Team Musto and we look forward to working with them to inspire current and future Olympic hopefuls.”
Musto has become the choice for elite sailors, national teams and record-breakers around the world, who test the boundaries of everyday sailing and set new standards in the pursuit of excellence.
Jaap Zielhuis, TeamAllianz national coach: “I am extremely happy with this partnership with Musto. As the Dutch sailing team, we want to do everything we can to win and you can also see that mentality at Musto: wanting to be the best! What’s really special is that we can give direct feedback on the clothing, so that we together develop new innovations to push our performance both on the water and in the kit that we wear.”
The national sailing team members will be wearing high-performance Musto sailing apparel at all the major World, European and National championships in the build up to Paris 2024, as well as the youth-focused Optimist On Tour event and the annual Allianz Regatta, The Netherlands’ largest international sailing regatta, held in Almere.
During the Allianz Regatta from May 27 till June 5, the Musto Sailors Home will open its doors on the beach of Muiderzand. The Sailors Home is a place for sailors to relax off the water and is also open to event sponsors, partners and boat owners from the Marina.
Annette Duetz of TeamAllianz, Olympic sailor in the 49er FX class with Annemiek Bekkering, bronze medallist in Tokyo and two-time world champion commented: “Musto is my go-to choice, I wouldn’t want to sail in any other brand. I can move very well in it, and I have one wetsuit which keeps me warm, and another keeps me cool. This allows me to fully concentrate on my racing – which is critically important to my success.” For more information on Musto, please head to www.musto.com
–ENDS–
For media enquiries, please contact:
Diana Bogaards
Mallory Group
diana.bogaards@mallory-group.com
Emilie Fokker
Marketing Communications
The Royal Dutch Watersports Association
emilie.fokker@watersportverbond.nl
About Musto
Founded in the UK in 1964, Musto is the world’s number one performance sailing brand and a global leader in outdoor clothing apparel. As the first sailing brand ever to partner with GORE-TEX, Musto sets the bar for innovation on the water, taking insights drawn from the best sailors in the world, who win Olympic medals, circumnavigate the globe, and battle some of the most volatile environments on the planet. The lessons we learn out at sea, empower our performance on land, as we work with the best fabric technologies on the market to deliver kit that can handle extreme adventures on solid ground, and lifestyle clothing that delivers both style and substance.
When you wear Musto, it’s more than a product. You’re wearing thousands of hours of experience in the harshest conditions with the best athletes. In the real world and in the lab, we push our products to their absolute limit, to ensure our customers remain safe, protected, and able to perform at their best in any environment.
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About the Royal Dutch Watersports Association & TeamAllianz
With 400 water sports associations and more than 80,000 members, the Royal Dutch Watersports Association supports water sports at all levels and in many ways. From enthusing children and training trainers to making the 4,400 kilometers of Dutch waterways accessible, affordable and navigable.
The national sailing team, TeamAllianz, is home to many of the best sailors in the world having finished third on the Tokyo 2020 medal table. Kiran Badloe, RS:X Windsurfer Olympic gold medalist Tokyo 2020 and three time World Champion (2021, 2020, 2019); Marit Bouwmeester three-time Olympic medalist (bronze 2020, gold 2016 and silver 2012) in the Laser Radial; 2020 bronze medalists and two time World Champion 49er FX duo Annette Duetz and Annemiek Bekkering (now retired) are just a few of the elite sailors to appear on their roll-call.
www.watersportverbond.nl