Creative Platform for New Hotels.com UEFA Champions League Campaign Produced by Octagon
Ahead of the resumption of the UEFA Champions League, official partner Hotels.com, with the help of marketing agency Octagon, has launched a multi-market brand campaign to encourage fans to watch the final stages of the competition from somewhere special this year. With access to the stadium may not possible, Hotels.com wants to help fans celebrate the return of the UEFA Champions League by encouraging them to find their new perfect front-row seat, whether that be swapping the sofa for a sun lounger or the armchair for a jacuzzi.
The campaign will see a range of activity go live throughout the month of August, including bespoke content with JOE Media, featuring former Manchester United star Patrice Evra, CRM, and on-site activity, plus a host of social and PR campaigns utilising key UEFA Champions League digital assets during match weeks.
Gary Bansor, Brand Sponsorships Manager, Hotels.com:
“Similarly, to the entire world of football, we’re thrilled that the UEFA Champions League is back! While nothing may compare to the atmosphere in a packed stadium on a UEFA Champions League match night, the return of European football’s most prestigious competition definitely warrants a celebration. The revised format this season presents fans with the perfect excuse to make a real event of it and watch the matches somewhere different, and Hotels.com is here to help facilitate that.”
Josh Green, Executive Creative Director, Octagon:
“Launching a campaign for a hotel brand around the UEFA Champions League – at a time when fans can’t travel – yeah, that’s a hard brief. We’ve all missed sport, and while sport may be back, stadium attendance is not. At Hotels.com, we say ‘No stadium. No problem.’ You can’t be there, so you might as well substitute your sofa for somewhere better.”
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Credits:
Agency: Octagon
Executive Creative Director: Josh Green
Creative: Alex Dew
Design Director: Mark Donnington
Head of Strategy: Henry Nash
Managing Director: Joel Seymour-Hyde
Group Director: James Knott
Account Manager: Katrina Smith
ABOUT OCTAGON:
Octagon is the preeminent integrated marketing and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.
With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.
For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.
Learn more at Octagon.com/UK and globally at Octagon.com.
– OCTAGON –
Media Contact:
Lauren Estwick (UK) or Luke Hughes (US)
+44 7931 356 289 or +1 781-603-9443