European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

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You are here: ESA home / Practical Tools / Course Leader

Course Leader

Richard Sivers
Executive Coach
MCIPD, MBPS, MAC

Richard is a highly respected Executive Coach who has worked across a wide variety of industries and environments. With some 20 years accredited coaching experience up to Functional Head / Director / C Suite level, Richard has helped people in many different roles to improve their leadership skills and style. He has worked extensively across EMEA and USA and is experienced operating cross-culturally.

He has worked extensively across the sports marketing and sponsorship agency sector in the both the UK, UAE and USA, specifically with athletics, rugby and motorsport. He has coached from Junior Account Managers through to Regional Director helping them achieve more within their roles and teams.

His approach is to be a goal oriented but non-directive, to support the individual to discover their preferred path for development and performance improvement. He also uses his coaching experience to great effect when facilitating team effectiveness workshops and leadership development events.

Style & Qualifications

Richard combines a friendly, open style with a ‘challenging edge’, not afraid to ask difficult questions when required, but always with the intent to support the achievement of personal goals. His coaching engagements have tended to focus on leadership, change capability, impact and business change, helping individuals to grow professionally in their current roles and career.

Richard is a highly experienced course designer and facilitator – an expert in psychometric profiling and understanding what makes individuals and teams ’tick’. He has extensive online design and delivery experience – running programmes for large corporates and SMEs across the globe. He believes in learning through doing and as a result his courses are high energy, highly participative, engaging and great fun!

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  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Our News
  • membership
    • Benefits of ESA Membership
    • Membership levels explained
    • Our Members
    • ESA Code of Conduct
    • Apply for ESA Membership
    • Member get member initiative
    • 2020 Annual ESA Newsletter
    • ESA Member Testimonials
    • ESA Associate
    • ESA Member Login
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • ESA Best of Europe
      • 2021 #ESAawards Shortlist
      • Ceremony
      • Categories
      • Judges
      • Partners
      • FAQ & Dates
      • Case Studies
      • Previous Winners
      • How to Enter
        • Rules of Entry
        • Entry Forms
        • Entry Payment
        • Webinar
      • Photos
      • Videos
  • qualifications
    • Overview
    • ESA Diploma
      • ESA Diploma Home
      • Introductory Session
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • How it Works
      • FAQ
      • Graduates
      • Testimonials
      • Our Partners
      • Videos
      • Photos
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • FAQ
      • Our Partners
      • Testimonials
      • Student Login
    • ESA Practical tools for navigating C-19
      • Practical tools Home
      • Course Leader
      • Enrolment, Fees and T&Cs
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Our Partner
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
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