Singapore, 8 July 2019 – Lagardère Sports, a global leader in sports and esports marketing, has been appointed as the exclusive agent to market commercial rights for the PLAYERUNKNOWN’S BATTLEGROUNDS’ (PUBG) 2019 PUBG Nations Cup as well as the 2019 PUBG Global Championship.
Following a successful collaboration with PUBG Corporation to jointly market the commercial rights of their Global Invitational event last year, this exclusive appointment will see Lagardère Sports upping the ante in the Battle Royale genre by unilaterally marketing the commercial rights of PUBG’s most anticipated events in 2019. Under the terms of the agreement, Lagardère Sports will be developing new business opportunities as well as commercialising existing PUBG Esports properties.
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For further information, please contact:
Charissa Eng | Corporate Communications, Lagardère Sports
Anne Ng | Corporate Communications, Lagardère Sports