Reg & Co are delighted to have been appointed by an innovative new radio station, Care Radio, that has been set up with a mission to “surprise, delight and support those who care”.
The radio station, created as a direct response to the COVID pandemic, has been designed to harness the public’s empathy and provide individuals, businesses, and organisations with the opportunity to support the nation’s carers. As a not-for-profit CIC, Care Radio is led by industry experts from the radio and care sector.
Care Radio is a dedicated 24/7 nation-wide radio station using a mix of popular music, listener voices, experts, advocates, and relatable presenters to deliver a positive message of support, comfort, and companionship as well as light relief for care workers and their families.
Commenting on the appointment, Karen Morris, a Director at Reg & Co, said: “Having spent much of my early career working in commercial radio it’s wonderful to be back working on a project with such a strong vision and with people that care so much about building a business with such a strong charitable purpose. There are so many businesses that are now focusing effort on supporting paid and unpaid carers and staff in the NHS and I’m really excited to introduce them to Care Radio, the UK’s only station focused 100% on this sector.”
Speaking about the appointment, John Dash, Care Radio’s CEO, said: “Having worked with the team at Reg & Co in a previous life I’m really excited to be working with them again to help us bring commercial partners on to the station. We only launched in the middle of June and so we’re at the very beginning of a journey; on-air partners will play a key role in helping us to achieve our ambitions.”
Care Radio has already received immense support from presenters, producers, journalists, creatives and together with suppliers donating, services, supplies and licences, it has been able to launch and prove the immediate value of caring for our carers.
The opportunity for individuals, business and other organisations to support the care sector in the UK, a community that has given so much, is now.
-ENDS-
For more information, please contact:
Karen Morris | Founder, Reg & Co | karen@regandco.com | +44 7771 900465
John Dash | CEO, Care Radio | John.dash@careradio.org | +44 7534 025422
Andy Westlake | Director, Reg & Co | Andy@regandco.com | +44 7774 414 693