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Industry Reports, Studies & Good Practice Guides
Here you will find guides, market reports, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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ESA Annual Members Newsletter | 2020
MEMBERS
The ESA Guide to Corporate Hospitality | November 2020
MEMBERS
The ESA Introductory Guide to Sponsorship | September 2020
MEMBERS
Core Sponsorship: The State of Play Post COVID-19
MEMBERS
Two Circles Report: Sports Media’s Hybrid Future
MEMBERS
MKTG Frontier 2020 Report
MEMBERS
The ESA Guide to Sponsorship for Rights Holders | July 2020
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Mongoose Sports & Entertainment | Thriving Trends for a Post-Pandemic Era
MEMBERS
The ESA Guide to CSR & Sponsorship | July 2020
PUBLIC
The Future of the Sports Industry in a Post-Covid World | MediaCom S&E
MEMBERS
The ESA Guide to Agency Selection and External Support | June 2020
MEMBERS
The ESA Guide to Sponsorship for Brands | May 2020
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Covid-19 – A Sports Marketer’s Guide by Activative
PUBLIC
COVID-19 Sponsorship Contract Flowchart
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Glossary of Sponsorship terms
MEMBERS
Partnership and Sponsorship in Russia, 2020
MEMBERS
ESA Annual Newsletter – 2019
MEMBERS
Live Nation: The Beauty of Live
ASSOCIATES
MEMBERS
Dentsu Aegis Network: Global AdSpend 2020
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