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Industry Reports, Studies & Good Practice Guides
Here you will find guides, market reports, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
PUBLIC
The Future of the Sports Industry in a Post-Covid World | MediaCom S&E
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The ESA Guide to Agency Selection and External Support | June 2020
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The ESA Guide to Sponsorship for Brands | May 2020
PUBLIC
Covid-19 – A Sports Marketer’s Guide by Activative
PUBLIC
COVID-19 Sponsorship Contract Flowchart
PUBLIC
Glossary of Sponsorship terms
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Partnership and Sponsorship in Russia, 2020
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ESA Annual Newsletter – 2019
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Live Nation: The Beauty of Live
ASSOCIATES
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Dentsu Aegis Network: Global AdSpend 2020
PUBLIC
Nielsen Sports – Power of One: Athletes as Endorsers Report
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THE POWER OF LIVE – Global Live Music Fan Study by LIVE NATION
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Sportcal GSI Event Study – IFF Men’s World Championships 2018
PUBLIC
Nielsen Sports – Women’s Football Report 2019
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MKTG Frontier 2019 Report
PUBLIC
Nielsen Esports Playbook for Brands 2019
PUBLIC
ESA Annual Newsletter
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ESA Member Newsletter
ASSOCIATES
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