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Industry Reports, Studies & Good Practice Guides
Here you will find guides, market reports, surveys and associated industry knowledge that provide the sponsorship professional with information and guidance on a whole host of matters relating to our industry.
ESA undertakes research and performs surveys for the benefit of members and the wider sponsorship industry. From time to time, ESA also provides the results of select and relevant industry research considered to be of value to its members.
ESA adds to this library of information on an ongoing basis and it is available to logged-in ESA members free of charge.
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MKTG Frontier 2018 Report
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Creating Content With Your Audience – Influencer White Paper by Latimer Group
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Soccerex Football Finance 100 | 2018 Edition
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Nielsen Esports Playbook
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MKTG Frontier Report 2017
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Nielsen Sports – Commercial Trends in Sport 2017
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Sportcal – Endemics vs Non-Endemics: eSports expanding its sponsorship horizons
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ESA Guide to Virtual Reality 2: Sponsorship VR Case Studies
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Alcohol Marketing Regulation Report 2016
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Strive Sponsorship: Commercial trends and considerations for (e)sports in a digital world
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ESA guide to Virtual Reality
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Repucom’s Sport Online – How sport exists in a world of connectivity
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MKTG Frontier Survey 2016
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MKTG Frontier Survey 2016 infographic
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Global Corruption Report: Sport
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Navigating Olympic advertising: Rule 40 and Rio 2016
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ESA guide to “always-on” content marketing
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ESA / Brand Republic Expert Report – is official dead?
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