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Policy Papers
ESA works across many different sectors, and with many governmental organisations, and aims to ensure that our members are kept updated at all times on the various legislation and policy issues that surround the sensitive topics of alcohol, gambling and ambush marketing, and how this affects the sponsorship professional.
You will be able to find up-to-date and current policy information on this page, and search for further details on policy regarding the above topics in our Archive section.
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Gambling Advertising – ASA and CAP move the goal posts for footballers and celebs
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Sponsorship and advertising by HFSS Brands – paper by ESA Policy Group
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Sponsorship by Pharmaceutical Companies – paper by ESA Policy Group
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Brussels Manifesto on Arts Management, Cultural Management and Policy Education
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GDPR – What does it mean for businesses?
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EGBA Newsletter #24 – June 2017
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EGBA Newsletter #23 – March 2017
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EGBA Newsletter #22 – December 2016
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Sporting Future: A New Strategy for an Active Nation
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ESA Gambling Sponsorship Guidelines 2015
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ESA Policy Group – Updated Advice on Broadcast Sponsorship October 2015
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ESA Policy Alcohol Sponsorship May 2015
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Letter From Brussels, April 2015
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ESA – Research And Guidelines Into Alcohol Policy 2015
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Legal Clauses For Rights Holders Regarding Alcohol Sponsorship
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Guidelines For Rights Holders Regarding Alcohol Sponsorship
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Ambush Marketing 2014
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