ESA member rEvolution, the international, fully integrated sports marketing agency, has been appointed by the Racing League – the ground‐breaking new team‐based horseracing initiative – as its PR agency to deliver PR and communications services using its specialist horseracing, sports and lifestyle media expertise.
The appointment sees rEvolution and the Racing League expand their partnership following a series of successful joint projects together in 2020, including the official launch of the league format at The Queen’s Club in London in March, and the announcement of the new £1.8m Racing League 2021 dates and venues in October.
The Racing League is the new team, points‐based, horseracing competition launching in July 2021 for six weeks and hosted by four racecourses around the UK. Over the Racing League season there will be 12 teams going head‐to‐head at six meetings, with six races per meeting, and 100 points and £50k prize money per race.
Merrick Haydon, Managing Director at rEvolution, London commented:
“We will be helping the Racing League demystify horseracing with its new, more accessible format that will bring the sport bang up-to‐date through new, tech‐enabled ways to involve the audience and build team allegiances. The Racing League has some incredibly dynamic and innovative plans for its interactive team‐based format that will attract wider national and global audiences to horseracing and we are excited to help bring these to life.”
Oli Harris, Racing League’s Chief Marketing Officer added:
“The Racing League is an evolution of one of the world’s most popular spectator sports. The new team‐based league format will bring a new energy, increased levels of innovation, interactive fan engagement and accessibility to British horseracing. As we launch our first season, we want to work with partners that can help us tell our exciting brand story and the journey into our first season. rEvolution has great credentials in sport and in horseracing and they will help us put Racing League up alongside other major sports events this Summer.”
To find out more about the Racing League, visit www.racingleague.uk
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For more information contact:
Tim Welland, rEvolution
+44 (0)778 778 0036
About rEvolution
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award‐winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Client partners include Continental Tire, SAS, Northwestern Mutual, Land Rover and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Learn more at
About Racing League
Championship Horse Racing (CHR) – the team behind the Racing League – has a fundamental aim to engage and introduce a wider global audience to horse racing through an innovative, interactive, and accessible team‐ and points‐based format. Over the course of six weeks during the British summer, the Racing League will make horseracing compelling viewing for sports fans, who loves the drama, raw emotion and entertainment that team competitions create. CHR is determined for the Racing League to become an integral part of the British summer sporting calendar. To find out more about the Racing League, visit www.racingleague.uk