Risto Oksanen, The Marketing Director of the Finnish Football League Association (Veikkausliiga – FFLA) will start as Managing Director in the Finnish Sponsorship & Event Marketing Association (Sponsorointi & Tapahtumamarkkinointi ry – SJTM). Sirpa Tuomi will become the new chairman.
SJTM carried out a broad strategy process in the spring of 2017. The strategy identifies six key areas, of which high-quality implementation requires more human resources.
– The number of our member companies has exceeded over hundred. To be able to ensure the quality of our services, it has been clear that we will need more human resources. The development will no longer be possible only with voluntary work, says Risto Oksanen.
At this stage Oksanen works as part-time because of the limited economic resources of the association.
– I have been a board member in SJTM since 2014 and last year as COB. The association has developed constantly and we have big plans. I believe that I can bring a vision and experience into variating sponsorship and event marketing projects with the help of my long experience in sponsorship.
– It has been a pleasure and honour to work in FFLA for the development of Finnish football together with our clubs, sponsors and FFA. The level of operations of FFLA and its clubs has evolved significantly and partnerships have deepened and diversified. I trust that this positive development will continue also in the future, says Oksanen
The Marketing Director of Neste Oyj, Sirpa Tuomi will take over the position of chairman.
– Risto has done an excellent job as chairman and it is great opportunity to be able to continue his work. There is a tremendous potential for the development of Finnish sponsorship and event marketing, and the association is determined to take the industry to the next step. Recruiting the CEO is the right step on this path, Tuomi says.
Oksanen’s transition from FFLA to SJTM will take place smoothly depending on the recruiting process of his successor.
–ENDS–
Further information:
Risto Oksanen
Managing Director
Sponsorointi & Tapahtumamarkkinointi ry
Tel: +358 400 656482
risto.oksanen@sjtm.fi
Sirpa Tuomi
Chairman
Sponsorointi & Tapahtumamarkkinointi ry
Tel: +358 50 4588335
sirpa.tuomi@neste.com