The role will:
• Support and where required lead on all agreed sponsorship sales / income targets for sponsorship sales projects – negotiating five and six figure sponsorship deals.
o Establish meetings (virtual) with prospective sponsorship targets and represent the sponsorship sales client (and Orchard Connects/BDS Sponsorship) at all stages of the sales process.
• Develop and implement the sales plans for all Orchard Connects/BDS existing sponsorship sales clients and any new sales clients onboarded during the contract period. Current sponsorship sales clients include:
o Glamorgan Cricket Club
o Coventry City Council
o British Standards Institution
o Kids Rights
• Develop robust and appropriate target lists that are established for each sponsorship sales client, prospecting and maintaining a quality sponsorship sales pipeline. Ensure all progress is logged appropriately on the sales pipeline.
• Build the necessary internal and external relationships to successfully fulfil each project.
• Where necessary, develop sales collateral and pitch material for each sponsorship sales opportunity.
• Where necessary manage day to day relationships with each sponsorship sales client, ensuring regular updates are provided, appropriate sign-off on materials, questions etc are sought and recorded and expectations are professionally managed.
• Provide regular status updates to the Senior Team and Project Lead on all sales projects.
• Stay abreast of progress, latest news and industry trends across the sponsorship sector.
• Where possible, develop and sell new business client opportunities for Orchard Connects/BDS and Orchard Media & Events Group
Key Working Relationships
• Managing Partner
• Head of Consultancy
• Interim Head of Sales
• Sponsorship Sales Clients
• Sponsorship Sales Prospects
Personal Attributes
Essential
• Educated to degree level and evidence of further study and/or additional qualifications desirable.
• At least 3 to 5 years’ sponsorship/commercial experience – either agency or rights holder, ideally across multiple sectors (B2B & B2C)
• Demonstrable experience of securing five and six figure sponsorship deals
• Experience of commercial negotiation
• Experience of building strong strategic sponsorship propositions and decks
• Results orientated with proven track record of selling sponsorship programmes, delivery, demonstrating both use of insight and creative thinking
• An ability to manage complex projects with two or more stakeholders using a collaborative and professional approach and to operate well under pressure
• An ability to work independently and take decisions (but know when to seek guidance)
• Strong relationship management
• Personal organisation and time management: an ability to prioritise, to work flexibly, to work to tight deadlines; to complete tasks
To apply, send a copy of your CV highlighting your sponsorship sales experience to kerry.mcdonald@orchardconnects.com