European Sponsorship Association

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You are here: ESA home / Sales Certificate / Selling Sponsorship

Selling Sponsorship

April course underway, June DIGITAL course starts 28th May!

Learn the skills and essential tools for modern sponsorship sales and delivery

The European Sponsorship Association (ESA) is proud to present its sales learning qualification, the ESA Sponsorship Sales Certificate, available to professionals who want to enhance and accredit their sales techniques and develop the skills necessary to build thriving commercial relationships with prospective or existing sponsors.

Part-time course

The ESA Sponsorship Sales Certificate is a practical, highly-interactive course that has been developed to support the needs of those involved in sales and sponsorship. A modular framework, delivered over four sessions, takes attendees on a structured journey that enables them to develop the key skills required to practise effective sponsorship sales.

The course culminates in a formal written and practical assessment that tests skills learned across the course, with the certificate accrediting practitioners that demonstrate best-practice sales techniques; it serves as an industry benchmark of proficiency in sponsorship and partnership development and delivery.

Action Images / John Marsh

Action Images / John Marsh

Attendee profile and course overview

Our aim is to create a rewarding qualification that will quickly become a requirement for those wishing to work in the sales side of sponsorship – in the UK and internationally.

The course is targeted at those who either currently work in sales positions in the sector, or who wish to practise in this area. Previous attendees have come from a broad range of organisations across the sports, arts, entertainment, charity and local government sectors.

The ESA Sponsorship Sales Certificate covers the following topics and techniques across four sessions, culminating in attendees responding to a formal assessment brief that demonstrates written and oral presentation skills:

  • Understanding sponsorship and its role in the marketing mix (trends and best practice concepts)
  • Developing your sponsorship proposition and presenting a compelling narrative to prospective partners
  • Audience intelligence, prospecting and micro-communities
  • Proposal structure and development
  • Pricing strategically and using a value-led technique
  • Negotiation and closing techniques
  • Effective presenting
  • Contract management

This highly interactive course leaves attendees skilled and empowered with the essential tools required for modern sponsorship sales and delivery.

For prices and enrolment details please click here.

The ESA Sponsorship Sales Certificate is one of a stable of successful training products that includes the ESA Diploma and ESA Arts Sponsorship Certificate courses.

Are you based outside the UK and interested in the ESA Sponsorship Sales Certificate?
We now offer a 100% online version of this course, twice a year.

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  • home
  • about
    • About ESA
    • Our History
    • ESA Leadership
    • ESA Team
    • Corporate Responsibility
    • ESA Working Groups
      • Policy
      • Media Group
      • National Representatives Workstream
    • Our News
  • membership
    • Benefits of ESA Membership
    • Membership levels explained
    • Our Members
    • ESA Code of Conduct
    • Apply for ESA Membership
    • Member get member initiative
    • 2020 Annual ESA Newsletter
    • ESA Member Testimonials
    • ESA Associate
    • ESA Member Login
  • resources
    • Case Studies
    • Industry Reports, Studies & Good Practice Guides
    • Sponsorship Market Overviews
    • Media Group Resources
    • Policy Papers
    • Presentations
    • Videos & Webinars
    • Industry and Member News
    • ESA Archives
  • blog
  • events
    • Events Diary
    • ESA Member Round Tables
    • Past ESA Events
    • ESA Awards
      • Awards Home
      • Case Studies
      • 2021 Winners & Shortlist
      • ESA Best of Europe
      • Previous Winners
      • Judges
      • Partners
      • Ceremony
      • Categories
      • FAQ & Dates
      • How to Enter
        • Rules of Entry
        • Entry Forms
        • Entry Payment
        • Webinar
      • Photos
      • Videos
  • qualifications
    • Overview
    • ESA Diploma
      • ESA Diploma Home
      • Introductory Session
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • How it Works
      • FAQ
      • Graduates
      • Testimonials
      • Our Partners
      • Videos
      • Photos
    • ESA Sponsorship Sales Certificate
      • Selling Sponsorship Home
      • e-Brochure
      • Enrolment, Fees and T&Cs
      • Dates
      • Syllabus
      • FAQ
      • Our Partners
      • Testimonials
      • Student Login
    • ESA Practical tools for navigating C-19
      • Practical tools Home
      • Course Leader
      • Enrolment, Fees and T&Cs
    • ESA Leaders Programme
      • ESA Leaders Programme Home
      • e-Brochure
      • Syllabus
      • Dates
      • Enrolment, Fees and T&C’s
      • FAQ
      • Our Partner
      • Testimonials
      • Introductory video
  • careers
    • Careers Home
    • Five key takeaways from ESA’s careers masterclass
    • Find a Career in…
      • Sports/ Entertainment Sponsorship
      • Sports Marketing
      • Events
    • Roles & Responsibilities
    • Choosing your Career
    • Top Tips
    • Industry Jobs
  • contact
  • login
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