This course is held annually in January and June
Learn the skills and essential tools for modern sponsorship sales and delivery
The European Sponsorship Association (ESA) is proud to present its sales learning qualification, the ESA Sponsorship Sales Certificate, available to professionals who want to enhance and accredit their sales techniques and develop the skills necessary to build thriving commercial relationships with prospective or existing sponsors.
Part-time course
The ESA Sponsorship Sales Certificate is a practical, highly-interactive course that has been developed to support the needs of those involved in sales and sponsorship. A modular framework, delivered over four half day morning sessions in London (with an optional additional presenting workshop), takes attendees on a structured journey that enables them to develop the key skills required to practise effective sponsorship sales.
The course culminates in a formal written and practical assessment that tests skills learned across the course, with the certificate accrediting practitioners that demonstrate best-practice sales techniques; it serves as an industry benchmark of proficiency in sponsorship and partnership development and delivery.
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Attendee profile and course overview
Our aim is to create a rewarding qualification that will quickly become a requirement for those wishing to work in the sales side of sponsorship in the UK and internationally.
The course is targeted at those who either currently work in sales positions in the sector, or who wish to practise in this area. Previous attendees have come from a broad range of organisations across the sports, arts, entertainment, charity and local government sectors.
The ESA Sponsorship Sales Certificate covers the following topics and techniques across four half day sessions (09:00 – 13:00), culminating in attendees responding to a formal assessment brief that demonstrates written and oral presentation skills.
- Understanding sponsorship and its role in the marketing mix (trends and best practice concepts)
- Developing your sponsorship proposition and presenting a compelling narrative to prospective partners
- Audience intelligence, prospecting and micro-communities
- Proposal structure and development
- Pricing strategically and using a value-led technique
- Negotiation and closing techniques
- Effective presenting (including an intensive opt-in session)
- Contract management
New: Presentation Bootcamp
We offer an elective in-depth presentation session alongside the core modules and this is designed to support attendees that may have had limited exposure to presenting.
Note: This module will only take place if 4+ participants sign up
This highly interactive course leaves attendees skilled and empowered with the essential tools required for modern sponsorship sales and delivery.
For prices and enrolment details please click here.
The ESA Sponsorship Sales Certificate is one of a stable of successful training products that includes the ESA Diploma and ESA Arts Sponsorship Certificate courses.
Are you based outside the UK and interested in the ESA Sponsorship Sales Certificate?
Would you like to take part in a 100% online version of this course?
If yes, please email esaoffice@sponsorship.org to express your interest.
