Learn the skills and essential tools for modern sponsorship sales and delivery
The European Sponsorship Association (ESA) is proud to present its sales learning qualification, the ESA Sales Certificate, now available to all professionals who want to enhance their sales techniques and develop the skills necessary to build thriving commercial relationships with the corporate sector. The ESA Sales Certificate is an excellent opportunity that brings our experiences gained from running and delivering our highly successful ESA Diploma and ESA Arts Sponsorship Certificate courses, and applies it to sponsorship sales.
Part-time course
The ESA Sales Certificate is a practical, highly-interactive course that has been developed to support the needs of those involved in sales and sponsorship. A modular framework, delivered over four half day morning sessions in London, takes attendees on a structured journey that enables them to develop the key skills required to practise effective sponsorship sales.
The course culminates in a formal written and practical assessment, with the certificate accrediting practitioners that demonstrate best-practice sales techniques; it serves as an industry benchmark of proficiency in sponsorship and partnership development and delivery.
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Who will benefit and what we cover
Our aim is to create a rewarding qualification that will quickly become a basic requirement for those wishing to work in the sales side of sponsorship in the UK and internationally.
It is targeted towards those who either currently work in sales positions in the sector, or those who wish to practise in this area, and will cover areas such as how to develop your sponsorship proposition, tailoring proposals and presenting, as well as many other insights.
The ESA Sales Certificate covers the following topics and techniques across four half day sessions (09:00 – 13:00), culminating in attendees responding to a formal assessment brief that demonstrates written and oral presentation skills.
The course covers the following aspects of sponsorship sales:
- Understanding sponsorship and its role in the marketing mix
- Developing your sponsorship proposition
- Identifying ‘fit’ and the sales approach
- Tailoring proposals
- Data and its role in sponsor identification and delivery
- Pricing
- GDPR and the implications for sponsorship
- Negotiation
- Presenting
- Closing Techniques
This highly interactive course leaves attendees skilled and empowered with the essential tools required for modern sponsorship sales and delivery.
For prices and enrolment details please click here.